Want to know one of the best ways to save time…

…and maximize your writing efforts?

Of course your do.

You see, when I first started learning how to write copy I was extremely diligent.

I studied everything I could get my hands on.

This included going to the magazine rack every time I went grocery shopping.

I would stand there and study the headlines used on various magazine covers.

Soon I noticed that they wrote about the same topics over and over again.

It was always stuff like:

“21 ways to get bigger biceps in two weeks.”

“Easy tricks to save money at the bank.”

“5 must know hairstyles for Summer.”

Later on I read a book by a well-known old school copywriter. This person confirmed what I had long suspected. Which was that most of these magazines simply recycled their content. The reason why they do this is simple:

First, there are only a limited number of topics you can write about in any market.

Two, most people never notice it.

This is something you should start doing as well.

You should be able to recycle everything that you write. For example, blogs posts can later be turned into eBooks or video scripts, sales letters can be broken down and repurposed as emails. Even your tweets can be expanded into articles. Bottom line: NEVER write anything that you won’t be able to use again some place in the future. This is one of the easiest ways to get maximum mileage out of anything you create.

It’s also one of the best ways to save time…

…and get to the top faster than you ever dreamed possible.


Alastair Walton

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