Here’s something I learnt from (Believe it or not) Donald Trump.

You see, a while back I read an article about negotiation.

This article mentioned that one of DTs negotiation tactics is to always ask for MORE.

He always asks for more than he actually needs because that gives him leeway to go down.

Not only is this a useful negotiation tactic it’s something you should always do.

Whenever a client asks what your fee is always ask for a little more.

A lot of the time your price (Even if you think it’s a lot) will actually seem cheap to the client. In that case they will be more than happy to pay what you want. In the past I never had the confidence to do this. And that probably cost me a lot of money. But then I got wise, and started adding on $50, $100 EVEN $200 to my price.

And you know what?

To my shock most clients would say YES.

Do likewise and you’ll earn more money.


Alastair Walton


Should you have a website?

Believe it or not this is something that a lot of copywriters are unsure about.

Most don’t want a website because they think it’s pointless. Otherwise they think it’s expensive or takes too much time and effort to maintain or they have no idea how to set one up.

When I first started out I felt this exact same way. But what you have to realize is that all of these reasons are basically excuses…

…and that it’s absolutely vital that you have your own website.

You see, what you need to realize is that your site is a type of, “Digital business card.”

You want to give it to every single potential client that you interact with.

The reason why is because you’re more than likely not going to sell your service at the first point of contact. Clients need to get warmed up first. You have to build up trust, develop a relationship and establish yourself as an authority before they will do business with you. A website allows you to do all this and more.

The most important thing on your site is a blog.

Other than that you need an about me page.

This is basically a sales page where you want to sell them on hiring you.

(Don’t forget to include a picture of yourself so they know what you look like.)

Before taking off, one more thing:

You should also set up an email list as soon as possible.

When you do this create some type of free report that you can give them for signing up.

Bottom line, a personal website will help you get more clients.

If you don’t have one what are you waiting for?


Alastair Walton


Want to know one of the best ways to save time…

…and maximize your writing efforts?

Of course your do.

You see, when I first started learning how to write copy I was extremely diligent.

I studied everything I could get my hands on.

This included going to the magazine rack every time I went grocery shopping.

I would stand there and study the headlines used on various magazine covers.

Soon I noticed that they wrote about the same topics over and over again.

It was always stuff like:

“21 ways to get bigger biceps in two weeks.”

“Easy tricks to save money at the bank.”

“5 must know hairstyles for Summer.”

Later on I read a book by a well-known old school copywriter. This person confirmed what I had long suspected. Which was that most of these magazines simply recycled their content. The reason why they do this is simple:

First, there are only a limited number of topics you can write about in any market.

Two, most people never notice it.

This is something you should start doing as well.

You should be able to recycle everything that you write. For example, blogs posts can later be turned into eBooks or video scripts, sales letters can be broken down and repurposed as emails. Even your tweets can be expanded into articles. Bottom line: NEVER write anything that you won’t be able to use again some place in the future. This is one of the easiest ways to get maximum mileage out of anything you create.

It’s also one of the best ways to save time…

…and get to the top faster than you ever dreamed possible.


Alastair Walton