HOW TO CREATE AN AURA OF AUTHORITY

One of the ways to create authority is to make everything you do seem effortless.

By cultivating the appearance of effortlessness you can create an aura of great authority.

(After all, it wouldn’t be so easy unless you were an absolute master.)

What you have to realize is that there’s an art to doing this.

The art is making a massive amount of boring, repetitive effort seem easy.

Whether it’s baking cakes or writing copy…

…it needs to seem as if you can create perfection in no time at all.

This is all an illusion of course:

Behind the scenes you may be sweating bullets. That’s why this seeming effortlessness takes years of deliberate practice. You need to practice until your performance seems completely natural and unpracticed. The more you do this the easier your task will actually become.

This will create immense value in your personal branding.

While your audience may know as much as you do, with you it all seems simple and easy.

They will start to look up to you as a leader.

You’ll also stand out amongst your competition.

This is something you can do no matter what type of business you’re in.

Whether you’re a lawyer or graphic designer.

Practice whatever it is you do until it all seems effortless.

Then display this effortlessness to your audience.

This is how you create the aura of great authority.

Cheers,

Alastair Walton