THE PERSISTENCE TEST

Back in the day I would constantly listen to motivational speakers.

One of my favourite people to listen to was a guy called Brian Tracy.

(A Canadian motivational speaker and business coach.)

According to him, anytime you want something, life will test how badly you want it.

He calls this the, “Persistence test.”

To get through this test you have to keep pushing.

If you just keep pushing you’ll pass.

A good example of this is email marketing.

You can email for days and sometimes weeks without making a sale.

But if you keep building your list…

Improving your copy…

…and hitting send, eventually one day something will happen.

You have to believe that circumstances change and if you keep pushing success will come.

Remember, you could be three feet away from gold.

But if you give up prematurely you’ll never know what might have been.

When all is said and done, life is a funny thing.

It’s almost a rule that you never get what you want the first time.

Generally it only happens after your second, third, fourth or even fifth try.

This is the persistence test and the only way to get through it is to JUST KEEP PUSHING.

Got it?

Good.

Cheers,

Alastair Walton.