Should copywriters have a blog?
The answer is YES.
In fact, blogging is one of your most powerful marketing tools.
You see, here’s something you need realize:
Most copywriters get hung up on having samples. But I’m not really a big believer in this. Most of the time clients don’t even read them. Also, if you’ve been working a while you probably have dozens or even hundreds samples. Eventually updating and maintaining your sample file becomes a massive chore.
The solution to these problems is your blog.
Because everything you write is a sample.
So instead of giving clients examples of your work simply send them to your blog.
For copywriters this is almost too perfect. Blogging gives you the opportunity to demonstrate your knowledge of marketing and persuasion. Every post you write allows you to show off your skills and prove that you know what you’re doing.
The caveat is that you have to make an effort.
You have to write each post as if you were being paid a thousand dollars.
As if someone had a gun to your head and you had to convince them to hire you.
Blogging also has other benefits. It’s a great way hone your skills and also gives you something to do when you don’t have client work. If you’re not busy just write a couple of blog posts – it’s better than sitting around all day and doing nothing.
The last step is to set up an email list.
This will also help you market to prospective clients.
It doesn’t have to take any extra work.
Just send them the blog posts you’ve already written.