Pretend you’re in a seminar:
The next speaker comes on…
The audience is half full and no one is really paying attention.
The guy does his bit and goes off stage with very little fanfare.
Then the audience starts to fill up.
They’re here to listen to the next person.
He comes on, the crowd loves him and he goes off to the sound of rapturous applause.
But here’s the funny thing:
The first guy had far better material AND spoke better.
Plus they gave great advice and mentioned dozens of actionable tips.
Worst of all, the first speaker only got paid $10,000 while the second one got $100,000.
Why did this happen?
Was it their material, presentation skills or the seminar they spoke at?
No, what happened was that the second speaker had a bigger profile. You see, a lot of the time it comes down to WHO you are. For example, Richard Branson or Dan Kennedy get paid ten times as much as your average seminar speaker. That’s because speakers are a dime a dozen but there’s only ONE Richard Branson. The ugly truth is that WHO you are is far more important than WHAT you do.
What’s the solution?
Become famous or well known in your niche.
Work like a dog to boost your profile…
Get your name out there…
And Build your brand…
Keep working on it and eventually you’ll be paid for WHO you are instead of WHAT you do.