You’ve probably heard about people who get sky high conversion rates.
I’m talking mind boggling figures like 10%, 20% or even 50%
So how do you hit incredible numbers like this?
Is it your price point, your copy or having an amazing grand slam product?
Yes, all of these things count and play an important role.
But what’s equally or even more important than all of that are your LEADS.
Think about it:
If you were selling bottled water to people crawling out of the desert what do you think your conversion rates would be?
(Probably about a 100%)
The point I’m trying to make is when selling anything your LEADS are vitally important.
So what type of person makes the ultimate lead?
Ideally you want someone who has money to spend. Who has bought something similar to what you’re selling…and has done so within 90 days. Most importantly you want someone who is DESPERATE for what you have to offer. For example, there are 100’s of ways to promote your products from newspaper ads to online banners.
But in the world of direct marketing the most commonly used method is mailing lists.
As long as you send the right offer to the right list you’re almost guaranteed success.
Alternatively, if you send the wrong offer to the wrong list your campaign will BOMB.
Before doing anything else pay attention to your LEADS.
(And make sure they are GOLDEN!)