Elon Musk is widely regarded as a genius.

But did you know he’s also a viral marketing genius.

The best example of this was his unveiling of Tesla’s Cyber Truck. You see, this truck was described as being made from unbreakable space age materials. In order to demonstrate this one of his engineers threw a steel ball at it.

What happened next shocked everyone.

Instead of bouncing off harmlessly the ball shattered a window.

Musk would later send out a tweet claiming this was unintentional.

But anyone who works in marketing will know this was no accident (Presentations like these are planned with military precision and nothing happens by accident.) As soon as this happened millions of people tweeted about it. What’s more, thousands of articles were written online and in newspapers. Plus clips of the incident appeared all over the internet and attracted enormous amounts of media attention.

In that moment, the Tesla Cyber Truck had gone viral.

Within seconds Elon Musk was able to get billions of dollars of publicity for nothing.

Five days later more than 250,000 per-orders had been placed.

Maybe I’m just paranoid and it was actually an accident.

But regardless of what you think: This is the type of thinking that fuels viral marketing campaigns…

…and these are the types of ideas you need for success.



P.S. Did you know that Musk even went one step further to monetize this event? Soon afterwards he started selling limited edition T-Shirts which made fun of the accident. Not only were these shirts great advertising, they also cost a whopping $45 and sold out in hours.