Let’s talk about copywriting and how to improve your skills.

Anyone who sells products or services online will know that marketing is paramount.

Your business will die unless you have a continuous flow of leads, clients and sales.

That’s why mastering the skill of writing copy that converts is absolutely critical.

The better you are at copywriting the more money you will make.

That’s a guaranteed fact.

If you’re struggling with this my advice is to start a blog.

Try to write at least one post a day.

(Even if no one reads them)

It doesn’t have to be long 200-300 words is more than enough.

You see, one of the easiest ways to get good at something is to do it every day. Writing daily blog posts gives you a chance to practice and internalize various copywriting techniques. Your blog is like a lab where you get to experiment and play around. You can practice everything: stories, headlines, transitions, your P.S.

The sky’s the limit.

Once you get into the habit of doing this you’ll find yourself rapidly improving.

Writing a daily blog also means you have to come up with new ideas every single day.

Doing this will train your creative ability.

“Writers block” will become a thing of the past.

You’ll dramatically increase the speed at which you write copy.

One more thing:

A copywriting blog is hands down the best marketing tool for copywriters

You wouldn’t believe how many people have hired me after reading my blog.

It really works like magic.

Start today.


Alastair Walton

P.S. Another benefit of writing daily blog posts is that you can repurpose them into other content. Your blog posts can be turned into emails, social media posts and even products eventually.


Want an easy way to make your copy more powerful?

Here you go:

Reading copy out aloud can dramatically increase the quality of your work.

Every time you do it you’ll find something to change.

You’ll pick up on mistakes you otherwise wouldn’t have noticed.

Plus it makes everything smoother and easier to read.

Reading copy out aloud also gives you a completely different perspective on it.

This technique works like magic and it’s something that every copywriter should do.

How many times should you read it out?

At least ten.

It’s usually by the tenth time that the copy really starts to click.

Yes, this is hard and takes a while but it’s worth it.

And if it can increase sales then it’s DEFINITELY worth it.

Give it a whirl and see what happens.


Alastair Walton

P.S. What’s also interesting is that old school copywriters swore by this technique. In fact, what they would often do was take an in person sales pitch (something that had been used 100’s of times to make sales in real life) and simply transcribe this and edit it into copy. Supposedly this was one of the most effective ways to write sales copy. It’s also the secret behind some of the most powerful sales letters ever written.


Story telling is an enormously powerful tool for selling.

Here’s an example of this:

I recently read an award winning article about mental health.

This article opened up with a long story detailing the writers history with mental illness. How they were arrested and placed in a mental hospital. Their suicide attempts, medication and eventual recovery. It was a dramatic and compelling tale. By comparison the rest of the article was fairly dry.

What’s funny is that a week later I couldn’t remember a word of this article.

But what I did remember (can still remember) is the story that it opened up with.

The point I’m trying to make is that stories are unbelievably powerful.

There are a multitude of reasons for this.

The first is that stories get read. People are more likely to read your copy if it’s built around a story. Stories also create curiosity and draw readers in. When you use stories prospects are more likely to stay actively engaged and read your copy all the way to the end. Another reason why stories are important is because (as we’ve said) they get remembered. Stories are also incredibly persuasive. You’re far more likely to believe something if it’s told to you in the form of a story.

Bottom line, always look for the story behind your product.

Then make prospects a character in that story.

Do this and everything you write will always be that little bit more persuasive.


Alastair Walton


Tony Robbins has always been a major inspiration to me.

Over the years I’ve bought all his programs and listened to them endlessly.

He’s one of the best speakers of all time by a wide margin.

All in all, he could be the greatest speakers who ever lived.

His ability to motivate and move crowds is unparalleled.

I’ve watched him captivate thousands of people and make them eat from the palm of his hand.

And that’s what I want to talk to you about today:

You see, the secret behind Tony’s success is that he’s an incredible speaker and sales man.

He basically makes money every time he opens his mouth and uses this skill everywhere.

In speeches, his seminars and in interviews.

But if you read his book Awaken the Giant Within he mentions giving speeches to anyone who would listen. That he would sometimes practice the same speech in front of an audience three or four times a day, until it was completely polished and effortless. The reason why he did this was because his goal was to become an absolute master of public speaking.

You should do this as well.

Find one thing to specialize in and become the best in the world.

This is how you get to the top and it works every time.


Alastair Walton


I’m a massive fan of Canadian motivational speaker Brian Tracy.

He often talks about a concept he calls…

“Putting yourself on the side of the angels.”

What this means is that you should do everything possible to guarantee your success. You see, very few people ever achieve their goals. The reality is that most fail. Not only that, there are fundamental forces you have to contend with. We cannot control the outcome of things. Much of life depends on your starting position, being in the right place at the right time or plain old luck. But this shouldn’t get your down. It’s not a reason to give up. You have to try your best regardless.

You have to put yourself on the side of the angels and do everything possible.  

There have been times in my life when the chips were down and things seemed hopeless.

In many of these situations failure wasn’t an option.

(Seriously, failure would have meant homelessness or worse).

What did I do?

I put myself on the side of the angels.

I thought about every possible thing I could do to guarantee my success.

You can do this as well.

Sit down right now and think of everything you could possibly do to achieve your goals.

Come up with as many things as you can…

…and start doing them NOW.


Alastair Walton


A lot of copywriters are obsessed with having work.

If they don’t have multiple clients and something to write every day they freak out.

Their blood pressure rises and they think it’s the end of the world.

How they feel is entirely determined by whether or not they have work.

I used to be exactly like this.

But here’s what you have to realize:

There’s no such thing as having no clients.


Because you are your #1 client.

What I’m trying to say is that you should always have a side project going on. You need to be working on something that can make you money. Whether that’s doing consulting work, building a businesses or selling courses. If you do this you won’t have to worry about clients ever again. What’s more, your side business might eventually blossom into a full time gig. You should also be continually improving your skills and finding ways to market your business.

If you had done that in the first place you would have avoided the no work problem.

Personally I love not having clients.

It gives me a chance to take a break, relax and not have to deal with the stress they cause.

Yes, if you have bills to pay you probably don’t want to hear this.

But that’s why you need to be confident in your abilities and believe that work will always come.

Otherwise you’ll turn into a nervous wreck.

(And that’s no good for anyone, is it?)


Alastair Walton


How do you launch a successful blog?

Actually, a better question might be how do you get people to read your blog…

(Or even WHY do people read blogs?)

The simple answer is because there’s too much for them to go through in one sitting.

If you have more blog posts than they can read…well…they’re probably going to come back.

This might seem overly simplistic.

But it’s important that you understand the logic behind what I’m saying.

You see, so many people start blogs and then wonder why nothing is happening.

They write a handful of posts and then give up, put the blog away on a shelf and forget about it.

If you want to be successful you can’t do this.

You have to be consistent.

Consistency is key.

Despite what internet marketing guru’s might tell you there are no secret formulas or Ninja hacks.

You have to keep going until you reach a critical mass of blog posts.

When you do this readers will came back over and over again.

Eventually they might subscribe, sign up for your list or even buy your products.

This has been the case with every single blog I ran in the past.

Try it for yourself and see what happens.


Alastair Walton


Remember membership sites?

Back in the day they were all the rage.

(Still are actually).

You set up a crummy website and charge people for the pleasure of accessing it. The reason why membership sites were popular was because you could make recurring income. And when you charge someone monthly…instead of once off…you can really start to rake in the money. As long as you provide valuable information people will continue to subscribe.

Newsletters are almost the same but a lot more advanced.

In fact, I like to think of them as luxury membership sites.

There are dozens of benefits to publishing your own newsletter.

To start off with, putting them together is dirt cheap.

They take very little money to print and mail and the returns can be enormous.

(There are newsletters out there that cost $50, $100 EVEN $200 a month).

Most subscribers will stick around for at least a couple of months…or even years if you’re lucky.

Not only that, you can cross promote other products to your subscribers.

They’re also a great way to find clients if you’re a service provider.

Then there’s the opportunity to upsell new subscribers. 

Plus you can rent advertising space.

These are only a few of the benefits to publishing a newsletter.

Got it?



Alastair Walton


“I was sitting at home and had a profound experience. I realized, in all of my being, that someday I was going to die, and it wouldn’t be like it had been happening, almost dying but somehow staying alive, but I would just die! And two things would happen right before I died: I would regret my entire life, I would want to live it over again. This terrified me. The thought that I would live my entire life, look at it and realize I blew it forced me to do something with my life.”

The above quote comes from writer Hubert Selby Jr.

(Author of Requiem for a Dream and Last Exit to Brooklyn.)

This guy had a brutal life:

After dropping out of school at age of 15 he became a merchant seaman. While at sea he was diagnosed with tuberculosis. Doctors suggested he was unlikely to survive for very long and gave him less than a year to live. He then spent 3 and a half years in and out of hospital and the next 10 mostly bedridden.

Without any qualifications, work experience and poor health he couldn’t get a job.

It was then that he decided to become a writer.

There’s a lot you can learn from this guy’s life and the above quote.

The #1 thing being that time is extremely precious.

(Far more precious than you could possibly imagine.)

For this reason you need to become pathological about how you spend your time.

Realize you always have less time than you think you do.

Also realize everything takes longer than you think it will.

You’re not always going to be successful on your first attempt.

You’re going to make mistakes which could cost you years.

Which is why it’s important to become hyper vigilant about your time.

Have a plan for every day of your life…

Continually push yourself harder….

And refuse to tolerate procrastination…

Remember, time is more precious than you could possibly imagine.


Alastair Walton


If you watch the Godfather (or any mafia movie) you’ve probably heard about Omerta.

Omerta is the mafia’s code of silence and honor.

It’s basically about keeping your mouth shut.

This is a useful rule to follow in business and life as well.

Actually, it’s one of the most important things I’ve ever learnt.

You see, from time to time you’ll have to deal with problematic clients or difficult situations.

Bad clients can get pretty abusive and will say horrible things.

The knee jerk reaction is to get upset and be just as abusive.

But this is something you should NEVER do.

Never lose your temper or say anything when you’re angry.

As soon as you do that the game is over.

You can expand this code of silence into the rest of your life.

Never show emotion and play your cards as close to your chest as possible.

Keep information to yourself unless it’s advantageous to share it.

Don’t ever tell anyone about your plans or goals.

Most importantly, avoid spilling your guts or sharing your secrets with people.

You need to develop a cool, unflappable persona and keep your mouth shut no matter what.

In fact, you should act like a stone cold killer at all times.

Bottom line, never say anything when you’re angry.

It simply isn’t worth it.


Alastair Walton