SHOULD YOU WRITE OUT SALES LETTERS BY HAND?

Want to get good at writing copy fast?

The easiest way to do this is by writing out sales letters by hand.

This is something I used to do religiously every day of the week.

In fact, I did it for years.

What you’ll notice after writing out a letter by someone like say, Gary Halbert, is that anything you write afterwards will sort of sound like him. Another thing is that writing out ads  gives you a far deeper look into them. You get to see under the hood so to speak. Plus it gives you a kind of, “Neurological imprint” for writing A-Grade copy.

But there’s one mistake which a lot of people make when doing this.

They write out the wrong type of ads.

You see, what you need to do is stick to offline ads by world class copywriters.

The reason for this simple:

Online ads are not nearly as good. On the internet you can get away with a lot that you just can’t in the real world. What’s more, running ads online is, in most cases, almost completely free. This makes writing out online ads a total waste of time, and actually counterproductive.

Now compare this to old school direct mail and space ads.

These cost huge amounts of money to run.

(They even cost money just to test)

Meaning they had to be vastly better than the stuff you see on the internet.

Bottom line:

Writing out ads is the fastest way to get good at writing copy.

But stick to the classic stuff and avoid online ads.

Cheers,

Alastair Walton

WHY YOU SHOULD EMAIL YOUR LIST EVERY SINGLE DAY

Something I’m often asked is this:

How often should you email your list.

The answer is every single day.

There’s a simple reason for this.

Emailing daily creates a far DEEPER bond with your audience than let’s say, emailing once a week or month. Think about it like this: Who are you closer to someone you see every day or once a month?

Here’s something else you should realize:

Most people get a LOT of emails.

So by mailing every day you greatly increase the chances that your messages will actually be seen.

One more thing…

When you send daily emails the secret to getting read is keeping them short.

Your emails shouldn’t be long.

Keep them short, easy to read and to the point.

That way people will always be eager to open up your messages.

(Emails which are a chore to read just get deleted.)

Bottom line:

Send daily emails and keep them short.

Cheers,

Alastair Walton

WHAT SCIENTOLOGY CAN TEACH YOU ABOUT COPYWRITING

You have to agree that Scientology is a truly fascinating subject.

It’s amazing how one man managed to build a billion dollar cult, persuade thousands of gullible people to follow him and get away with it. And despite what you may think about scientology founder L Ron Hubbard, the guy was a genius.

(Especially from a marketing perspective)

But there’s a good reason why he was so, “Successful.”

And it’s a lesson copywriters should take to heart.

You see, Hubbard started out writing sci-fi stories for a penny a word.

As you can imagine he was dirt poor and struggled financially.

Everything changed when he wrote the first Scientology manual called Dianetics.

This book was a wild success, built his cult and made him rich. And after that book came hundreds of others plus seminars, courses and services like auditing (Most of which he sold through mailing lists.) The point I’m trying to make is that he only found success when he started selling his own products…

…instead of making other people rich.  

And so should you.

Don’t waste your time chasing clients and writing for a penny a word.

Creating and selling your own products is a far better option.

Especially if you want to get RICH.

Cheers,

Alastair Walton