WHY YOU SHOULD WRITE YOUR AD BEFORE CREATING YOUR PRODUCT

Here’s a quote I saw the other day:

“Sell the tickets before you write the play because if nobody buys the tickets, you won’t need the play.”

These are wise words.

The point is that many times entrepreneurs take months or even years developing products to sell before they’ve spent any time gauging whether people actually wanted those products in the first place. In other words, they wrote the play and then tried to sell the tickets…

There’s a simple way to avoid this happening to you.

You see, what you want to do is write your ad BEFORE you create the product.

Doing this allows you to figure out what people actually want. You can think about what you need to say, learn how to target your markets hot buttons with pin point accuracy and discover the benefits your audience is actually looking for.

(Instead of what you THINK they need).

Cheers,

Alastair Walton