Remember membership sites?
Back in the day they were all the rage.
(Still are actually).
You set up a crummy website and charge people for the pleasure of accessing it. The reason why membership sites were popular was because you could make recurring income. And when you charge someone monthly…instead of once off…you can really start to rake in the money. As long as you provide valuable information people will continue to subscribe.
Newsletters are almost the same but a lot more advanced.
In fact, I like to think of them as luxury membership sites.
There are dozens of benefits to publishing your own newsletter.
To start off with, putting them together is dirt cheap.
They take very little money to print and mail and the returns can be enormous.
(There are newsletters out there that cost $50, $100 EVEN $200 a month).
Most subscribers will stick around for at least a couple of months…or even years if you’re lucky.
Not only that, you can cross promote other products to your subscribers.
They’re also a great way to find clients if you’re a service provider.
Then there’s the opportunity to upsell new subscribers.
Plus you can rent advertising space.
These are only a few of the benefits to publishing a newsletter.