AN EASY WAY TO MAKE YOUR COPY MORE POWERFUL

Want an easy way to make your copy more powerful?

Here you go:

Reading copy out aloud can dramatically increase the quality of your work.

Every time you do it you’ll find something to change.

You’ll pick up on mistakes you otherwise wouldn’t have noticed.

Plus it makes everything smoother and easier to read.

Reading copy out aloud also gives you a completely different perspective on it.

This technique works like magic and it’s something that every copywriter should do.

How many times should you read it out?

At least ten.

It’s usually by the tenth time that the copy really starts to click.

Yes, this is hard and takes a while but it’s worth it.

And if it can increase sales then it’s DEFINITELY worth it.

Give it a whirl and see what happens.

Cheers,

Alastair Walton

P.S. What’s also interesting is that old school copywriters swore by this technique. In fact, what they would often do was take an in person sales pitch (something that had been used 100’s of times to make sales in real life) and simply transcribe this and edit it into copy. Supposedly this was one of the most effective ways to write sales copy. It’s also the secret behind some of the most powerful sales letters ever written.