Want a proven strategy for making passive income?

I heard about this the other day and thought I’d share it with you.

So what is this strategy?

This might sound cheesy but it’s a resources page.

A resources page is an area on your site which has affiliate links to products and services you recommend. For example, fitness instructors might list various products like as yoga mats or supplements. Basically people will ask what tools you use, see you have a resources page and you’ll end up making affiliate commissions.

To help you get started here 5 tips for a good resources page.

1. Pick resources which are appropriate for your audience.

2. Break products down into various topics. Personal trainers could have sections on nutrition or supplements.  

3. Your page should always be evolving. Continually add new topics and resources.

4. List products whether you’re getting a commission or not.

5. Write headlines for each section and also do a short write up of every product and why you recommend it.

According to the guy I heard this from he makes $10,000 a month from this page.

A 100% of this is passive income.

While I was initially skeptical of this he revealed that the secret sauce is traffic.

Once you start driving traffic to the page that’s when things really take off.


Alastair Walton


Here’s a quote I saw the other day:

“Sell the tickets before you write the play because if nobody buys the tickets, you won’t need the play.”

These are wise words.

The point is that many times entrepreneurs take months or even years developing products to sell before they’ve spent any time gauging whether people actually wanted those products in the first place. In other words, they wrote the play and then tried to sell the tickets…

There’s a simple way to avoid this happening to you.

You see, what you want to do is write your ad BEFORE you create the product.

Doing this allows you to figure out what people actually want. You can think about what you need to say, learn how to target your markets hot buttons with pin point accuracy and discover the benefits your audience is actually looking for.

(Instead of what you THINK they need).


Alastair Walton


One of my former clients is an SEO guru.

He told me a story about a Chicago dentist.

This guy was ranking for several keywords and getting massive amounts of traffic.

There was just one problem.

The content he was ranking for was mostly technical information about dentistry procedures.

Which meant that most of his traffic came from people researching dentistry.

None of these visitors were actually looking for a dentist.

The reason why this happened was because of poor keyword selection.

You see, most people will first draw up a list of keywords they want to rank for.

But what you have to realize is that there are actually two types of keywords.

These are, “commercial intent” and, “non-commercial intent.”

Commercial intent keywords are those where the searcher is obviously in buying mode.

For example, “buy Adidas running shoes.”

Non-commercial intent keywords are those where the searcher is looking for information.

For example, “latest styles of Adidas running shoes.”

If you’re looking to monetize your website this is very important.

SEO is expensive and also time consuming.

You cannot afford to rank keywords which don’t make money.

The way to prevent this is to first run PPC campaigns.

This will allow you to determine which keywords convert into buyers.

You can then build your website around those keywords and add others later.

Hope this helps.


Alastair Walton


Looking for a simple way to attract more clients?

It’s called the busy Doctor theory.

You see, would you rather go to a Doctor with a full or empty waiting room?

I think you know the answer.

The point is that you should never be too available.

Clients are attracted to service providers who already seem busy.

So act as if you’ve got a million things going on.

As if business is booming…

….and you couldn’t possibly handle another client.

(Even if you’ve spent days staring at the telephone.)


Alastair Walton


Can you make more money by losing money?

Believe it or not this is possible.

You see, most people don’t understand that direct marketing is a maths game.

By knowing your numbers you can get very creative.

A good example of this is when you’re selling a front end product.

The purpose of your front end shouldn’t be to make any money at all.

Instead you want to LOSE money.

You do this by selling a cheap front end product and advertising it as much as possible.

This way you can make far more sales and grow your list quickly.

(You’re basically buying as many customers as possible.)

Once this is done only THEN do you start making things up on the back end.

This is a risky strategy.

To carry it out successfully you need to know your numbers…down to the very wire.

You need to know if you’re actually going to make things up on the back end.

If you don’t it’s possible to lose a LOT of money.

This idea is simple but powerful.

It’s something that a lot of people don’t understand.

But if done correctly it allows you to get maximum yield from your advertising campaigns…

…and also gives you an overwhelming advantage against your competition.


Alastair Walton


Want to get good at writing copy fast?

The easiest way to do this is by writing out sales letters by hand.

This is something I used to do religiously every day of the week.

In fact, I did it for years.

What you’ll notice after writing out a letter by someone like say, Gary Halbert, is that anything you write afterwards will sort of sound like him. Another thing is that writing out ads  gives you a far deeper look into them. You get to see under the hood so to speak. Plus it gives you a kind of, “Neurological imprint” for writing A-Grade copy.

But there’s one mistake which a lot of people make when doing this.

They write out the wrong type of ads.

You see, what you need to do is stick to offline ads by world class copywriters.

The reason for this simple:

Online ads are not nearly as good. On the internet you can get away with a lot that you just can’t in the real world. What’s more, running ads online is, in most cases, almost completely free. This makes writing out online ads a total waste of time, and actually counterproductive.

Now compare this to old school direct mail and space ads.

These cost huge amounts of money to run.

(They even cost money just to test)

Meaning they had to be vastly better than the stuff you see on the internet.

Bottom line:

Writing out ads is the fastest way to get good at writing copy.

But stick to the classic stuff and avoid online ads.


Alastair Walton


Something I’m often asked is this:

How often should you email your list.

The answer is every single day.

There’s a simple reason for this.

Emailing daily creates a far DEEPER bond with your audience than let’s say, emailing once a week or month. Think about it like this: Who are you closer to someone you see every day or once a month?

Here’s something else you should realize:

Most people get a LOT of emails.

So by mailing every day you greatly increase the chances that your messages will actually be seen.

One more thing…

When you send daily emails the secret to getting read is keeping them short.

Your emails shouldn’t be long.

Keep them short, easy to read and to the point.

That way people will always be eager to open up your messages.

(Emails which are a chore to read just get deleted.)

Bottom line:

Send daily emails and keep them short.


Alastair Walton


You have to agree that Scientology is a truly fascinating subject.

It’s amazing how one man managed to build a billion dollar cult, persuade thousands of gullible people to follow him and get away with it. And despite what you may think about scientology founder L Ron Hubbard, the guy was a genius.

(Especially from a marketing perspective)

But there’s a good reason why he was so, “Successful.”

And it’s a lesson copywriters should take to heart.

You see, Hubbard started out writing sci-fi stories for a penny a word.

As you can imagine he was dirt poor and struggled financially.

Everything changed when he wrote the first Scientology manual called Dianetics.

This book was a wild success, built his cult and made him rich. And after that book came hundreds of others plus seminars, courses and services like auditing (Most of which he sold through mailing lists.) The point I’m trying to make is that he only found success when he started selling his own products…

…instead of making other people rich.  

And so should you.

Don’t waste your time chasing clients and writing for a penny a word.

Creating and selling your own products is a far better option.

Especially if you want to get RICH.


Alastair Walton