How do big time info product marketers make 7 or more figures per year?
They use something called the “Law and order” technique.
If you’ve watched this show you’ll remember that new cast members were constantly being introduced. But there’s a reason for that. You see, the problem with shows like Friends is that eventually the actors become very important (which is how the cast of Friends wound up getting millions per episode).
Law and Order is different.
None of the actors are irreplaceable.
Which is why this show has been on TV for decades.
Now, here’s the point:
It goes without saying that a $2997 info product will make more money than a $47 product.
The problem is that selling your product at that price point requires a, “figure head.”
You basically need an, “expert” behind the product.
A good example of this is Jeff Walkers Product Launch Formula.
But there’s a BIG problem with this system.
If you want to make 7 figures a year you’re going to have to do a LOT of launches.
This is difficult to do with one person.
The solution is to use the Law and Order technique.
You get in a bunch of, “Experts” and they do the launches.
This method is used in many niches.
The best example is the golf niche.
There are companies out there who sell millions of dollars-worth of golf courses every year.
(Stuff like how to improve your swing or whatever).
These companies will hire a pro, create a course and launch with his name attached to it.
A couple of weeks or months later they get in another guy and repeat the process.
Companies that sell financial newsletters do this as well.
In fact, a while back I worked for a guy in the Forex niche who employed four of these experts.
He would constantly rotate between these guys and do launches every 1-2 months.
Each of these experts was paid a flat fee and commission for their trouble.
Using them the owner of this company could do dozens of launches…
…and made well over 7 figures a year.
Not only that, if these guys ever gave him a hard time or asked for more money…
…he would replace them in a flash.