ONE is the most dangerous number in business.
You see, so many people rely on one thing to make their business work.
One source of traffic.
The reason why this is so dangerous is because you never know what’s going to happen.
What’s working today might go down in flames tomorrow.
(Taking your business with it).
This is especially true these days where even the slightest misstep can get your nuked.
A good example of this are YouTube stars.
There are countless examples of people who were house hold names but are now all but forgotten. Who got a million views per video and now struggle to break a thousand. They relied entirely on YouTube and the almighty algorithm and it wound up biting them in the ass. If they had developed an alternative revenue source (other than selling T-Shirts) then maybe they would have been okay, but no.
Even investing their YouTube bucks would have helped.
Or something as simple as building an email list.
Build an email list and you won’t have to rely on the algorithm promoting your channel.
Just send out an email blast whenever you have a new video.
The bottom line is that you should ALWAYS have at least one backup.
Not only that, you should continuously search for NEW backups.
P.S. One is the most dangerous number in business. Never rely on one thing. One client. One platform. One product. Something will go wrong. Diversify as much as you can. It could mean the difference between success and failure.