You’ve probably heard that, “The money’s in the list.”
While this is true, list building is becoming progressively more difficult.
Finding high quality subscribers is tough.
But there is a way around this.
You see, one day I was looking through the names on my buyers list.
What I noticed was that there was one difference between them and people on my, “Free” list. My buyers would use their real names while people on the free list would enter pretty much anything. What’s more, people on my buyers list would actually read my emails.
But there’s a good reason for this.
When people sign up for something that’s free they usually couldn’t care less.
In fact, most people use throwaway email addresses for that kind of stuff.
On the other hand, if you’ve paid for something there’s a lot more at stake.
You’re going to enter your primary email address.
Not only that, you’re more than likely going to READ those emails.
This made me realize that getting people to sign up for free stuff is a complete waste of time.
Problem is, not everyone is ready to purchase a $47 product the first time around.
So what you need to do is have a really cheap front end product.
Something that goes for under $10.
What you’re basically doing is making them pay to be on your list.
Meaning only the most qualified prospects sign up.
From there you can start sending them high ticket offers…
…and should immediately see a boost in conversion rates.
(Plus you’ll get a far better quality of customer.)