“No one reads long copy anymore.”

“You don’t need a copywriter.”

“Copywriting is DEAD!”

Raise your hands if you’ve heard any of the above.

It’s not surprising.

More and more people are starting to think that copywriting is in terminal decline.

That copy really isn’t important.

But in my humble opinion, we are actually entering into the golden age of copywriting.

Here’s why:

In today’s society, people are more jaded, cynical and stressed out than ever before. We live in a high tech world and are surrounded by almost limitless distractions. Getting (and holding attention) is becoming more and more difficult. This means that bad copy is no longer an option.

Your writing needs to grab readers by the eye balls and hold on for dear life.

And it’s not enough for them to simply read the copy they HAVE to take action.

If you cannot do this prospects will simply tune out and go back to Facebook.

Which is why you have to become the best writer you’re capable of being.

Everything you put out needs to be A-Grade.

Do that you’ll always be one step ahead of the crowd.

More tomorrow.


Alastair Walton