WHY YOU NEED TO CREATE “TOP OF MIND AWARENESS”

There are dozens of great reasons why you should send daily emails.

One of the most important (IMHO) is because it creates, “Top of mind awareness.”

Here’s what I mean:

When I say the word JEANS you probably think LEVIS.

If I say the word COLA you probably think COCA-COLA.

This works because Levi’s and Coca-Cola are the most famous brands in their category.

This gives them, “Top of mind awareness.”

To achieve this you need to continually put your product in front of prospects.

They need to see it over and over again until it’s burnt into their heads.

This way, when they need that product you will be the first person that comes to mind.

In my experience, daily emails are one of the easiest ways to do this.

When you send daily emails it’s like touching base every morning.

It creates a powerful bond between you and the reader.

Think about it:

Who are you closer to the person you see every day or once a week?

Bottom line:

Sending daily emails puts you firmly in the minds of prospects.

It also makes it very hard for them to forget about you.

And when they are ready to buy you will be the first person they call.

What’s also great about this is that people start talking about you.

Even better they refer you to others.

(And as I’m sure you know, referrals are by far the easiest source of new business.)

More tomorrow.

Cheers,

Alastair Walton