Toby Turner is an old school YouTube megastar.
In case you don’t know this guy is one of the original kings of the platform.
These days his channel is all but dead.
(Being accused of sexual harassment may have something to do with this).
He recently made a video where he shares some serious wisdom.
BTW, in case you want to check it out the video is titled: so I got this email from YouTube…
In this video he claims to receive an email from YouTube apologizing for treating him poorly.
Now, the video is a prank.
He didn’t actually get this email but there is a lesson here…
You see, towards the end he mentions – with great bitterness – the fact that he used to have more than 7 million subscribers. He goes on to say that he now realizes this means he basically had a mailing list with millions of people…and that if he still had this list he could simply email them every time he has a new video…
…and wouldn’t be at the mercy of the algorithm.
This guy is absolutely right.
Your most valuable asset is your list and you should always be growing it.
This is especially important if your entire business is based on a platform like YouTube.
No matter what you do you should always be building a list.
You never know when things could go wrong.
Or you’ll fall out of favor with the algorithm.
Or even get banned.
But with a list you can survive anything and carry on going.
Start building one now.