Month: January 2021

IS THIS THE MOST POWERFUL WORD IN MARKETING?

Posted on by Alastair Walton

Copywriters know that language is powerful

The right combination of words can do anything.

They can change your life and make you rich.

Words can get you money, a new car, house, or anything else you want.

But is there one word to rule them all…

…one word that is more powerful than all of the others combined?

Believe it or not there is.

What is this word?

NEW.

You see, what people want most in this world is something new.

We’ve naturally programmed to seek out variety. People get bored easily which is why we crave the latest in everything. Whether it’s the latest music, products, fashion, or whatever. The word new is associated with all types of good things. New is seen as better, more exciting, and also more desirable. The bottom line is that you should work this into your copy as often as possible. Always describe things as being new.

Brand new weight loss technique could change your life…

Now announcing the latest weight loss miracle…

New method for weight loss stuns Doctors…

You get the point.

Cheers,

Alastair Walton

WHAT I LEARNT FROM WORKING FOR LEXUS

Posted on by Alastair Walton

I used to work for a Lexus dealership:

It was a major dealership in down town LA.

This work mostly involved creating Tweets out of stuff their marketing guy sent me.

90% of these Tweets involved some kind of special deal or discount.

Stuff like 10% off your next oil change and so on.

It was either that or the announcement of some new car or event they were holding.

This is important for anyone who owns this kind of business.

You see, there’s no reason to subscribe to your Lexus dealerships Twitter account. In fact, I’m sure that very few people who drive a Lexus actually have a Twitter or even visit the site. But by Tweeting out deals you give people a reason to subscribe or at least occasionally check the account. If you owned a Lexus and wanted to save money on running it then you’d probably do this.

The point is that discounts and deals are a powerful marketing tool.

They’re a great way to drive engagement and get people to subscribe to your social media.

They’re also a great way to market to pre-existing customers…

…and are a tool you should use even when business is going well.

Cheers,

Alastair Walton

HOW TO QUADRUPLE YOUR WRITING SPEED (WITHOUT DOING MORE WORK)

Posted on by Alastair Walton

Want to quadruple your writing speed while doing less work?

This is easier than you think.

You see, it might sound stupid, but the best way to write faster (and work less) is to get long term clients.

The reason for this is simple.

Starting a new job is hard.

You have to get to grips with the subject you’re writing about.

There’s research to do, things to learn, and other stuff you’ll be unsure of.

But here’s the thing:

Work gets faster the second time.

And the more you write about a  topic the faster you’ll get.

In fact, once you’ve been with a client for a year or two, your work speed increases exponentially.

For example, let’s say you’re writing blog posts.

The first post might take 2,3 even 4 hours to write.

A year later that same work will take about 20 minutes.

I’ve experienced this dozens of times.

This also happens with any type of work you’re doing.

The more you do it the faster you get.

The bottom line is that you should aim to get as many long term clients as you can.

This way you can work faster, do more work, and ultimately make more money.

Cheers,

Alastair Walton