Copywriters know that language is powerful
The right combination of words can do anything.
They can change your life and make you rich.
Words can get you money, a new car, house, or anything else you want.
But is there one word to rule them all…
…one word that is more powerful than all of the others combined?
Believe it or not there is.
What is this word?
You see, what people want most in this world is something new.
We’ve naturally programmed to seek out variety. People get bored easily which is why we crave the latest in everything. Whether it’s the latest music, products, fashion, or whatever. The word new is associated with all types of good things. New is seen as better, more exciting, and also more desirable. The bottom line is that you should work this into your copy as often as possible. Always describe things as being new.
Brand new weight loss technique could change your life…
Now announcing the latest weight loss miracle…
New method for weight loss stuns Doctors…
You get the point.