IS THIS THE MOST POWERFUL WORD IN MARKETING?

Copywriters know that language is powerful

The right combination of words can do anything.

They can change your life and make you rich.

Words can get you money, a new car, house, or anything else you want.

But is there one word to rule them all…

…one word that is more powerful than all of the others combined?

Believe it or not there is.

What is this word?

NEW.

You see, what people want most in this world is something new.

We’ve naturally programmed to seek out variety. People get bored easily which is why we crave the latest in everything. Whether it’s the latest music, products, fashion, or whatever. The word new is associated with all types of good things. New is seen as better, more exciting, and also more desirable. The bottom line is that you should work this into your copy as often as possible. Always describe things as being new.

Brand new weight loss technique could change your life…

Now announcing the latest weight loss miracle…

New method for weight loss stuns Doctors…

You get the point.

Cheers,

Alastair Walton

WHAT I LEARNT FROM WORKING FOR LEXUS

I used to work for a Lexus dealership:

It was a major dealership in down town LA.

This work mostly involved creating Tweets out of stuff their marketing guy sent me.

90% of these Tweets involved some kind of special deal or discount.

Stuff like 10% off your next oil change and so on.

It was either that or the announcement of some new car or event they were holding.

This is important for anyone who owns this kind of business.

You see, there’s no reason to subscribe to your Lexus dealerships Twitter account. In fact, I’m sure that very few people who drive a Lexus actually have a Twitter or even visit the site. But by Tweeting out deals you give people a reason to subscribe or at least occasionally check the account. If you owned a Lexus and wanted to save money on running it then you’d probably do this.

The point is that discounts and deals are a powerful marketing tool.

They’re a great way to drive engagement and get people to subscribe to your social media.

They’re also a great way to market to pre-existing customers…

…and are a tool you should use even when business is going well.

Cheers,

Alastair Walton

HOW TO QUADRUPLE YOUR WRITING SPEED (WITHOUT DOING MORE WORK)

Want to quadruple your writing speed while doing less work?

This is easier than you think.

You see, it might sound stupid, but the best way to write faster (and work less) is to get long term clients.

The reason for this is simple.

Starting a new job is hard.

You have to get to grips with the subject you’re writing about.

There’s research to do, things to learn, and other stuff you’ll be unsure of.

But here’s the thing:

Work gets faster the second time.

And the more you write about a  topic the faster you’ll get.

In fact, once you’ve been with a client for a year or two, your work speed increases exponentially.

For example, let’s say you’re writing blog posts.

The first post might take 2,3 even 4 hours to write.

A year later that same work will take about 20 minutes.

I’ve experienced this dozens of times.

This also happens with any type of work you’re doing.

The more you do it the faster you get.

The bottom line is that you should aim to get as many long term clients as you can.

This way you can work faster, do more work, and ultimately make more money.

Cheers,

Alastair Walton

THE MAGIC CIRCLES THAT CURE ANXIETY, STRESS, AND WORRY

The 7 Habits of Highly Effective People is a self-help book first published way back in 1989

It’s famous for being one of the most successful personal development books ever published…

…and has sold more than 25 million copies to date.

(If you haven’t read this book then do yourself a favor and put it on your list).

It’s packed with dozens of nuggets of timeless wisdom.

The most powerful of these is a concept known as the circles of concern and control. This concept is fairly easy to understand. It basically states that you should stop worrying about things which are outside of your control. If something doesn’t directly affect or concern you then simply stop caring about it. One area where you can immediately put this into practice is the news.

You see, there’s no denying that we live in a crazy world.

But one of the best things you can do is to simply stop caring.

This is harder said than done.

After all, the news is highly addictive.

In fact, most people start their days by consuming some type of news media.

Instead focus 100% on your life and your business.

Concern yourself only with things you can directly control.

While this might seem like a trite piece of advice it really isn’t.

Far too much of our mental energy is taken up with things that don’t affect us.

But the unfortunate reality is that success takes enormous amounts of hard work.

This means you absolutely cannot afford to waste your time on things that don’t matter…

…and are beyond your control.  

Bottom line:

Turn off the news…

Stop worrying…

…and start working on your life.

Cheers,

Alastair Walton