I used to work for a Lexus dealership:
It was a major dealership in down town LA.
This work mostly involved creating Tweets out of stuff their marketing guy sent me.
90% of these Tweets involved some kind of special deal or discount.
Stuff like 10% off your next oil change and so on.
It was either that or the announcement of some new car or event they were holding.
This is important for anyone who owns this kind of business.
You see, there’s no reason to subscribe to your Lexus dealerships Twitter account. In fact, I’m sure that very few people who drive a Lexus actually have a Twitter or even visit the site. But by Tweeting out deals you give people a reason to subscribe or at least occasionally check the account. If you owned a Lexus and wanted to save money on running it then you’d probably do this.
The point is that discounts and deals are a powerful marketing tool.
They’re a great way to drive engagement and get people to subscribe to your social media.
They’re also a great way to market to pre-existing customers…
…and are a tool you should use even when business is going well.