It seems as if podcasts have exploded in popularity over the last few years
Everyone and their dog now has a podcast.
There are literally thousands of podcasters and tens of thousands of episodes
This is slightly amusing because 90% of these podcasts aren’t listened by anyone.
(BTW, in case you’re wondering what makes a podcast successful, it’s really all about the guests. If you can get someone famous or well-known onto your podcast you’re guaranteed to get more listeners. A good example of this are the episodes of Joe Rogan where he interviewed famous people like Jamie Fox, Robert Downey Junior, or Russell brand. These people are internationally famous which is why those episodes have way more listeners).
Anyway, I can’t think of anyone who doesn’t have a podcast now.
But there’s a good reason for this
Audio is an extremely powerful selling tool.
It all goes back to the free recorded message technique
This method has been used in direct marketing for decades.
There’s a good reason why.
Audio allows people to get a glimpse into your personality
It helps them discover who you are…
…and also allows them to get to know like and trust you – which is essential for closing the deal.
This is something anyone can utilize.
You don’t necessarily need a podcast.
Simply record a message, sales pitch or whatever.
You can even read out your articles and emails.
Just as long as you have some piece of audio.
Put this somewhere on your website or better yet your sales page.
Anywhere that people can listen to it.
(You resources page is also a good place).