DO REFERRALS ACTUALLY WORK?

What’s the most powerful form of marketing?

Strangely enough it’s not social media, paid advertising, or even email marketing.

No, one of the greatest selling tools is simply word of mouth referrals.

You see, many people buy products or services because they saw them advertised…but we also ask our family and friends for help and recommendations…and have a tendency to believe and act on those recommendations (think about it: you’ve probably done this more than once in your life).

Whether it’s finding someone to fix your car or choosing which movie to watch…

…we tend to listen to the advice of people we respect.

But how do you implement this into your marketing mix?

After all, it’s not as if you can run a word of mouth campaign on social media.

The answer is to be excellent at what you do.

In fact, you should strive to be the absolute best.

Be so good that you create raving customers who are fanatical about your products.

You also need to position yourself as the greatest expert who ever lived…

…and have enough credibility to back this up.

There’s also one final thing you can do to generate word of mouth referrals.

And that’s to simply ask for them.

Making it easy for customers to recommend you should result in a nice sales bump.

More importantly, you won’t have to spend money attracting these customers…

…or put in any extra work.

Until next time.

Cheers,

Alastair Walton