With a killer lead magnet it’s possible to build your list in no time at all.
On the other hand, a poor lead magnet can result in a conversion rate of zero…
…plus a whole lot of wasted time and effort.
This is why you need to think hard before doing anything. To get you started, here are three steps for strategically creating a lead magnet that converts visitors into customers.
1. Pinpoint your target audience
Who exactly are you trying to attract?
The answer shouldn’t be, “everyone.”
You want to choose a specific market and then laser target that market. Think of it this way: like a real magnet, your lead magnet should both attract and repel. This means you want to focus on your ideal customer, not just anyone. After all, trying to sell someone who isn’t qualified is almost pointless.
2. Come up with an ultra-compelling offer
You need to come up with an offer that your prospect absolutely cannot refuse.
It should be so compelling that they immediately enter their email address.
What’s more, most people know that if they sign up you’re going to send them marketing messages. This often puts them off (even if they can unsubscribe). This means your offer has to be compelling enough to overcome this objection. A good way to do this is to think of something that helps to solve the prospects problems. You can also write down a list of common customer questions, then brainstorm ideas for a lead magnet that answers those questions.
3. Have your follow up sequence in place
Your lead magnet is only one half of the equation.
Your follow up sequence is the other.
Remember, most people won’t buy the first time they encounter your product. This means you need to have a follow up sequence. Ultimately your lead magnet should guide people toward the product or service you’re selling. At the same time you need to educate customers, provide the information needed to buy, and take into account where they are in the buying journey.