Success in business is far simpler than most people think:

All you really have to do is find a red hot market and sell to them over and over again.

One way to do this is with the 80/20 rule.

You see, in 1906 Italian economist Vilfredo Pareto discovered something astounding.

What he found was that 80% of the land in Italy was owned by 20% of the population.

He called this the 80/20 rule and it’s something that is replicated in almost all aspects of life.

A good example is business.

If you look at your business, you’ll probably find that 20% of your customers account for 80% of your revenues. Within this 20% the rule also exists i.e. 20% of that group will represent 80% of your sales. If you do the math, this means that 4% of your customers are responsible for an incredible 64% of all sales.

So what’s the point?

The point is that if you want to dramatically raise your profits…

…you need to laser target this top 4% and also find more people who fit into this category.

One way you can do this is by looking at what characteristics this group shares.

What do they have in common in terms of age, location, education, or hobbies? Also look at things like the types of products or services they’re interested in, and how they found you or what advertising channel they came in from.

Once you have this information your job is to find similar people…

…and sell to them like crazy.

More tomorrow.


Alastair Walton