GOING DEEPER WITH MARKET RESEARCH

Want to generate a constant flow of new customers?

In order to do this you need to go deeper with market research.

You see, the starting point when acquiring new customers is to understand exactly who they are. When you do this it’s easy to tailor your marketing messages directly to them. The problem is that most business only do this on a surface level. They make the mistake of focusing on demographic data like gender, age, and location.

This is a huge mistake.

After all, just because you know someone’s age, doesn’t mean you actually know them.

You also have to realize that your competition has this exact same information.

So in order to stand out from the crowd you have to go deeper.

You have to understand your customers desires, fears, hopes, wishes, and dreams…

…and also how your audience thinks, feels, and acts.

The first step to doing this is to think about the keywords people are using to find your products.

Search for these keywords in forums, comment sections, reviews, and social media.

Look at the language your audience is using.

How do they describe their problems as well as your products and services?

Another great place to look is LinkedIn forums, Amazon reviews, and YouTube comments.

Go wherever your audience is hanging out and look at what they are saying and feeling.

What are they happy with?

What are they unhappy with?

Once you’ve done this organize your findings into what feelings are most dominant.

By doing this you’ll find the gaps or shortcomings in the products already out there.

This will also teach you how to tap into the hearts and minds of your audience and write winning copy.

You’ll be able to directly address your audiences wants, needs, and deepest desires…

Speak to them in the exact same language they use…

And enter the conversation they are having in their head…

Do this and your brand becomes highly influential.

Not only that, you’ll find a constant stream of new customers entering into your business.

Cheers,

Alastair Walton