Sean Bean is known for his work in historical dramas and fantasy films.

His most famous role was playing Lord Eddard Stark in the Game of Thrones series.

But here’s the thing:

If you followed his career you’ll know this wasn’t Sean’s first time playing this type of character.

Before that he was Odysseus in the movie Troy…

…and before that he was Boromir in the Lord of the Rings.

The point I’m trying to make is that in Hollywood one thing often leads to another.

Maybe you’ve also noticed this.

An actor will play a certain type of character and then pop up in similar movies or roles.

Copywriting is almost the same.

Clients often choose you based on previous work completed. For example, if the person is looking for copy for a yoga studio…and you provide similar work…well…you’re almost guaranteed to get the job.

This also relates to specializing.

Ultimately you want to specialize in a niche or industry and then get known for that.

If you can do this then your chances of getting those jobs are greatly increased.

In this way you can almost think of yourself as a type of character actor…

See you later.


Alastair Walton

P.S. BTW, if you want to start writing for a certain niche or industry…and you don’t have samples…then realize there’s nothing stopping you from creating your own.

Let’s say you want to specialize in writing articles for the fitness niche. Don’t wait for people to give you work. Instead write 5-10 articles and then use these as samples when applying for jobs.