In recent years Bullet Proof Coffee has grown into one of the most successful online brands.
A while back it was all you heard about.
In case you don’t know “Bullet Proof” coffee is basically regular coffee that contains added ingredients such as butter, coconut oil and other things. Supposedly, drinking this coffee gives you all sorts of wondrous benefits. These include rapid weight loss, increased stamina, and improved mental functioning.
Whether or not this is true who knows.
Some people swear by this drink while others think it’s a sham.
The point I’m trying to make is that there’s a lot you can learn from this company.
You see, many years ago I worked for a guy in the self-help business.
This person was mostly a snake oil salesman but one thing he told me made a huge impact.
(Actually this was taken from one of his seminars).
What this guy mentioned was that, “people want to be enhanced.”
This is an extremely good point when it comes to writing copy.
Most people want to upgrade their lives as if they’re playing a video game.
They want “cool” futuristic techniques for doing things.
Little known insider secrets that can be implemented with no extra effort…
…but which accelerate their progress at light speed.
You need to convey this feeling in your copy…especially in your bullet points.
Do this wherever you can.
Make it sound as if what you’re selling is the equivalent to rocket boots, a jet pack, or life extension technology.
Basically make it sound as cool and futuristic as possible.
In fact, you want to make it seem as if your product is almost magical…
This is the secret to writing bullet proof copy.