Over the last year Only Fans has grown into one of the world’s biggest websites.
Thousands of people have signed up and are said to be making millions of dollars per month. With all this success, it’s safe to say that Only Fans is now etched into the public consciousness. In fact, unless you’re living under a rock, you’ve probably also noticed their stunning rise in popularity.
But how did this happen so quickly?
Well, there are a few reasons.
(COVID-19 obviously helped).
But once again it’s all about marketing.
You see, when it comes to marketing Only Fans has a brilliant strategy.
The way they’ve done this is by advertising their success stories.
More specifically, by using paid articles to do this.
You may already know what I’m talking about.
Over the last year I’ve seen dozens and dozens of articles splashed all over the web.
These mostly take the form of the following:
“19 year old makes $100,000 per month on Only Fans…”
“Only Fans model buys a house at 21…”
“How I made a million dollars on Only Fans…”
The point of these articles is to basically generate greed, envy and curiosity. You’re supposed to read the article and then imagine yourself making the same kind of money. For example, if you were a young women and saw one of these articles…well…there’s a good chance you’d consider opening up an Only Fans account.
(BTW, people actually believe these articles, but I can guarantee you that most are fake).
So what can we learn from this?
A few things actually.
First, never underestimate the power of success stories.
Make your audience believe that others like them are enjoying success and the sky is the limit.
Paint a picture of how great life could be and people will trip over themselves trying to give you their money.
Second, never underestimate the power of paid advertising.
Don’t waste your time with stuff like SEO.
Instead, invest in advertising and putting the right copy in front of the right audience.
Do this and you can generate millions in no time at all.
Off to start my Only Fans account…
P.S. One more thing before I go: This week Only Fans announced that they would soon ban explicit material. After a massive outcry this was reversed…but…I can pretty much guarantee you that this was simply another publicity stunt (and considering the amount of press this move received it’s fairly certain that I’m right).