A SIMPLE HACK FOR WRITING PERSUASIVE EMAILS

Here’s a simple hack for creating persuasive emails.

You see, if you’re writing an email…you may be stuck wondering what to actually write about.

What theme, subject, or idea do you base your email around?

Now, most people will simply default to writing about their product.

Alternatively, they might write about the problem their product solves…

…or some type of pain point the market is experiencing.

The problem is that this can get boring after a while.

Especially if you’ve said everything there is to say about your product or market.

But there is another topic you can use when everything else is exhausted.

What is this?

Quite simply, MOTIVATION.

Basically, if you have nothing left to write, write something motivating.

The reason why this works is simple:

Everyone needs motivation from time to time.

The fact is that achieving certain goals can be immensely difficult.

This is true, whether you’re starting a business or trying to lose weight.

But by providing motivation you can make people feel good.

Not only that, you can inspire them to change their life or reach new heights.

Naturally, this will mean taking some kind of action.

Which of course is where your product comes in…

Cheers,

Alastair Walton

P.S. This secret can be used when creating any type of copy. It doesn’t matter if you’re writing emails, sales letters, or articles. Simply weaving motivation into the mix makes the whole thing more persuasive.

BUSINESS LESSONS FROM WALTER WHITE

I recently re-watched Breaking Bad.

In case you don’t know, this show charts the rise and fall of meth baron Walter White.

It’s said to be one of the best shows ever created and I’m inclined to agree.

Believe it or not it can also teach you a great deal about the copywriting business.

For example:

1. Be the absolute best at what you do

The secret behind Walters success is simple: throughout the show he works to be the best and refuses to sell an “inferior product.”

2. Raise prices and ask for more money

Walter always wants more and it’s never enough. He pushes his buyers to make bigger orders and always asks for more money.

3. Work for yourself

Walter refuses to be under the thumb of anyone else. This is critical if you’re going to make big bucks as a copywriter. Don’t waste your time working for other people. Starting your own business is the way to go if you’re going to reach the top.

4. Defend your territory

One of the best scenes in this show is where Walter confronts a pair of rival meth cooks. The point is that success relies on ruthlessly defending yourself against the competition.

5. Avoid hubris

The reason why Walter eventually gets caught is mostly due to his ego. After getting to the top he develops massive hubris and this leads to his downfall. You need do avoid this. Always assume you’re the underdog and have more to learn. Search for weaknesses in yourself and finds ways to improve.

(BTW, if you haven’t watched this show do yourself a favor…it really is excellent).

Bye for now.  

Alastair Walton

P.S. One more point: realize that you’re never too old. At the start of the show Walter is a burnt out 50 year old with a cancer diagnosis. Despite this he manages to go toe to toe with the big dogs. If he can do it so can you…

THE EASIEST WAY TO MAKE MORE MONEY

A lot of copywriters are looking for the “ultimate secret.”

That one tip or technique that will make them maximum money in minimum time.

The unfortunate truth is that nothing like this exists.

That being said, there is one thing you can do…

…which is simply this…

Be excellent!

This might sound simple or even stupid but there’s a reason why I say this…

You see, the biggest problem with freelance copywriting is that getting work can be seriously difficult (maybe you’ve experienced this yourself). Most of the time it’s not the actual writing which is the hard part. Nope, it’s the getting clients part that people struggle with. You’ve probably heard it said that selling to existing buyers is vastly easier than finding new ones.

It’s exactly the same with clients.

Getting new clients can be a major hassle…

…but selling to existing clients is a breeze.

The hard part, of course, is keeping any client you’re lucky enough to get.

And this is why excellence is the best skill you can have.

You need to be excellence in everything you do.

From the copy you write to delivering on time, replying to messages etc. etc.

Do this and people will continue to hire you.

Not only that, you’ll find yourself working with better clients and therefore earning more.

Now, not everyone wants to hear this.

They want some sexy “hack” that will generate millions overnight.  

And to be honest, I used to think this way as well.

But like I’ve said, shortcuts don’t exist.

The only real shortcut to success is being excellent.

Until next time.

Cheers,

Alastair Walton

P.S. The idea of excellence can apply to any industry. Even if you mow lawns for a living, you should strive to be the best you can possibly be.