WHAT YOU CAN LEARN FROM THIS OLD SCHOOL TECHNIQUE FOR MARKETING VIDEO GAMES

Remember those GIGANTIC boxes that computer games used to come in?

Anyone who played games back in the day (I’m talking 80’s, 90’s) will probably remember them.

If you don’t know what I’m talking about then here’s a little history lesson.

In those days games came in massive boxes instead of the slim plastic cases you get today. These boxes would contain the game along with a bunch of other stuff. This other stuff would usually include manuals, maps, bits of paper, maybe a T-Shirt and so on. Back then people would often wonder about these boxes. Why put something as tiny as a CD-ROM or floppy disk in a huge cardboard box?

The reason why was simple:

You see, these boxes were really a brilliant piece of marketing psychology.

If I only sell you a CD…well…there’s a good chance you may feel disappointed.

On the other hand, by placing that product in a box you feel as if you’re getting MORE.  

Basically it was all about increasing the perceived value of the product.

The point is this:

Try to avoid delivering your product alone.

Always include other little bits and bobs.

This is why info products often come with a bunch of bonuses and other things.

Whether that’s extra videos, audios, manuals, cheat sheets, or whatever.

The bottom line is this:

Increasing the amount of “stuff” your buyers get massively increases their happiness…

…and therefore their satisfaction with your product.

Something to think about.

Cheers,

Alastair Walton