IS CLICKFUNNELS OVERHYPED?

What is ClickFunnels?

I was asked this the other day and felt I should share my answer with you.

You see, most internet marketers have probably heard of Russell Brunson’s ClickFunnels.

But what is it exactly?

Well, if you look online it seems as if a LOT of people are confused about this product.

But the reason why is because it’s basically shrouded by a veil of marketing B.S.

According to Brunson himself…

“ClickFunnels gives you everything you need to market, sell, and deliver your products and services online.”

This doesn’t tell you much does it? But what you really have to understand is that the reason why this product is so popular is because the marketing behind it is brilliant. Brunson has positioned the idea of “marketing funnels” as the be all and end all of everything. As long as you can build these mythical funnels (using his product) you’ll make bags of money.

The problem is that it’s a lot more complex than that.

For example you also have things like your offer, traffic, follow up etc.

(All of which plays a far bigger role than your “funnel”).

But the question remains:

What exactly is ClickFunnels?

Well as far as I can tell it’s simply an extremely fancy landing page builder.

Yep, that’s it.

It’s basically a piece of software that builds landing pages.

One positive of this product is that it allows newbies to build decent looking websites.

That being said, it’s nothing a competent web developer couldn’t whip up in hours.

When you think about it this way paying $297 a month for this product is INSANE.

My advice is to learn how to do this yourself or pay a web developer.

It’s vastly cheaper and easier.

Anyway, don’t believe the hype around ClickFunnels…

…it’s mostly a load of B.S.

Cheers,

Alastair Walton

P.S. The biggest thing you can learn from ClickFunnels is this: take something ordinary…give it a name…and you’re almost guaranteed success. Remember it’s all about selling the sizzle and not the steak