I’ve mentioned this time and time again but it bears repeating:
Nothing is more important than carefully selecting your clients.
Working with the wrong people means enduring stress, sleepless nights, and worse.
(Not only that, you’re likely to get cheated out of your money).
So how do you select your clients?
Well, that answer goes well beyond the scope of this post, but here’s a quick tip:
Do everything you can to avoid what I call “copywriting virgins.”
You see, marketing and more specifically copywriting is a deeply complex topic. What this means is that you’re going to want to work with people who know how the game operates. People who understand how copy works and ideally have some experience with direct response marketing.
Basically you’ll want to avoid “first timers.”
Doing this will save you a great deal of hassle and heartache.
And here’s something even more important.
You should also avoid people who haven’t made a buck in business.
Not only do these inexperienced newbies have no clue, but they’re usually a pain to deal with.
What’s more, most of them are flat broke. This means they’ll usually have a problem with paying your fee. On the other hand, experienced business people usually know the score.
Even better, they know what good copy is worth, and have no problem paying for your work.
What’s more, they’re usually a pleasure to deal with.
You basically want to find someone who has an actual business which makes money.
That way they can actually pay you.
The bottom line is this:
Avoid clients who have no experience with copywriting and marketing…
…and clients who aren’t making money and therefore cannot pay you.
Hopefully this helps.