A lot of copywriters are looking for the “ultimate secret.”
That one tip or technique that will make them maximum money in minimum time.
The unfortunate truth is that nothing like this exists.
That being said, there is one thing you can do…
…which is simply this…
Be excellent!
This might sound simple or even stupid but there’s a reason why I say this…
You see, the biggest problem with freelance copywriting is that getting work can be seriously difficult (maybe you’ve experienced this yourself). Most of the time it’s not the actual writing which is the hard part. Nope, it’s the getting clients part that people struggle with. You’ve probably heard it said that selling to existing buyers is vastly easier than finding new ones.
It’s exactly the same with clients.
Getting new clients can be a major hassle…
…but selling to existing clients is a breeze.
The hard part, of course, is keeping any client you’re lucky enough to get.
And this is why excellence is the best skill you can have.
You need to be excellence in everything you do.
From the copy you write to delivering on time, replying to messages etc. etc.
Do this and people will continue to hire you.
Not only that, you’ll find yourself working with better clients and therefore earning more.
Now, not everyone wants to hear this.
They want some sexy “hack” that will generate millions overnight.
And to be honest, I used to think this way as well.
But like I’ve said, shortcuts don’t exist.
The only real shortcut to success is being excellent.
Until next time.
Cheers,
Alastair Walton
P.S. The idea of excellence can apply to any industry. Even if you mow lawns for a living, you should strive to be the best you can possibly be.