Here’s something you may have noticed:
It seems like more and more YouTubers are using one word titles on their videos.
For example, Emma Chamberlain is one of the platforms biggest stars.
If you look at her channel some of the latest videos are titled: cool, film, rotten, haunted, and haircut. But isn’t this the exact wrong thing to do? Shouldn’t she be using something more descriptive…some type of title that grabs you by the eyeballs and refuses to let go?
Turns out no.
You see, there are a few good reasons why she does this.
First of all, these titles look completely different to everything else and actually help her stand out.
Second, she simply doesn’t need to.
What you have to realize is that she’s one of the most famous YouTube stars right now.
This means her name carries more weight than any convoluted clickbait title ever could.
Not only that, her audience is rabid and basically guaranteed to watch anything she puts out…
…no matter what title she uses.
And this brings me neatly to the point.
A lot of email marketers get obsessed with subject lines.
Yes, subject lines are important BUT they’re not nearly as important as WHO sends the message.
(Think about it.)
This is why it’s so important to build your name.
You need to become the type of person your audience loves to hear from.
The type of person who they eagerly click on no matter what you’re sending.
Most importantly you need to become FAMOUS.
Do this and half the battle is won.
Do this and your subject lines won’t matter nearly as much.
Cheers,
Alastair Walton