What fuelled the astonishing rise of Face Book?
Why did this site become so enormous so quickly?
There are dozens of reasons…the biggest being the sheer addictiveness of the platform.
Another good reason (at least at the start) was exclusivity.
Unless you went to a certain college you simply couldn’t open up an account.
And that’s what I want to talk about today.
You see, I’ve noticed an interesting new trend in internet marketing.
This trend can basically be described as “private social media.”
It’s basically the idea that you set up a social media type website and then charge for the pleasure of using it. The most common way of doing this is to allow people to join for free and then charge them for things like making posts, adding an avatar, sending private messages and so on.
This stuff has actually been around forever.
(The best example is the Something Awful forums.)
It’s only due to the fact that social media is now so restrictive that it’s becoming more popular.
Not only that, private social media offers a number of advantages to marketers.
For starters, as I said, there’s the exclusivity factor.
People LOVE being part of a secret club.
Another huge advantage is that you own the platform and therefore control everything.
You don’t have to worry about being banned or interfered with.
There’s also the fact that social media is highly addictive.
And this is why these platforms are such a great way to turn followers into buyers.
If someone joins they may end up purchasing something later on.
They don’t even have to use the paid version of the platform.
(Although people that pay are obviously better prospects.)
BTW, this is why these platforms are usually dirt cheap.
Most people charge between $1-5 i.e. the same price as your average streaming service.
This way even if members don’t buy your products you can create a nice little revenue stream.
Now this is a great idea but it’s not something everyone can pull off.
For starters you need to be somewhat well known.
If you’re a YouTuber, social media star, gamer, famous copywriter, or have some kind of following…well…this might just work.
You’ll also have to spend time developing your user base.
Especially in the beginning.
This means actually posting on the platform and interacting with users.
(You can taper this off later on.)
Anyway, food for thought.