What’s the best way to write a nurture email sequence?
In case you don’t know this is a series of emails designed to warm up prospects.
The idea is that you use this sequence to build a relationship, get people interested in your product…and…at some point ask for the sale. But how do you do this? Most copywriters have their own opinion on writing these sequences…
…but IMHO the easiest way is simply not to bother.
You see, if you want to “nurture” leads all you have to do is email them at regular intervals.
This is because the best buyers don’t need “warming up.”
Serious people are usually ready to buy from the get go.
(Not only that, if you take too long to ask for the sale you may end up losing it.)
Sending out a sequence of 3,5,10 or however many emails isn’t going do anything.
People who want your product will buy it immediately…
On the other hand you have people who are less keen.
These people will never buy or will buy at a later stage.
Converting them is far more difficult…
…but that doesn’t mean you need some special sequence of emails.
All you have to do is continue emailing them.
Doing this will build a relationship all by itself.
The bottom line is this:
Don’t worry about creating a fancy nurture email sequence.
It’s completely pointless.
People who are ready to buy will buy.
People who are less ready will buy later on.
People who were never going to buy…well…will never buy.
The most important thing is that you simply continue to email.
Whether you’re sending daily or weekly emails the idea is that you carry on going.
Over time you’ll naturally build a relationship…
…without really even trying.