HOW TO CREATE A PEN NAME FOR MAXIMUM SALES AND IMPACT

If you’re struggling to come up with a pen name (and looking for inspiration) …then here’s a tip from one of the world’s most successful crime fiction authors. I’m talking about “Lee Child” – real name James Dover Grant –  the author behind the international mega smash hit Jack Reacher series. In case you don’t know, this series has sold more than 60 million copies. Not only that, a movie version – starring Tom Cruise – was filmed back in 2012, plus there’s also a TV series out on Amazon Prime Video.

I recently read an interview where the author described how he came up with this pen name…and it’s actually quit brilliant. You see, he choose the name “Child” because it would place his book alphabetically on the shelves between Raymond Chandler and Agatha Christie.

Anyone can use this technique.

(The catch being that your book has to appear in bookstores and libraries.)

Simply find the biggest or two of the biggest authors in your genre.

Then create a pen name similar to them.

For example, if you’re writing in the fantasy genre (where J.R.R. Tolkien is by far the most famous author) your name could be something like…

…James Tollman or maybe even Rebecca  Teleman.

(Ok, these are extremely bad examples but you get the point.)

Anyway, until next time…

Cheers,

Alastair Walton