What’s the secret to selling big-ticket products?
I’m talking about programs that go for $499, $1997, $2997, or even more.
More specifically, how do you build a list which responds to these kinds of offers?
Believe it or not it’s easier than you think.
You see, the other day I listened to a fascinating podcast. The guest on this recording calls himself a “mega affiliate” and recently promoted a $2000 marketing seminar. Not only did he sell dozens of copies, but he also beat out every other affiliate. According to him, here are the things he does to sell these kinds of offers:
1. Train your list to buy expensive stuff
You have to avoid promoting cheap offers. This is a mistake which a lot of people make. They sell products that go for less than fifty dollars and then wonder why they can’t sell anything more expensive. The key here is that you want to build a list that’s willing and able to spend money. The way you do this is by selling expensive stuff.
2. Build a rock solid relationship with your list
This is probably the most important thing. Your audience needs to know, like, and trust you. After all, no one spends big money with a stranger. Developing this relationship takes time and energy and isn’t easily done. One way to do it is by not promoting garbage (this is another reason not to promote cheap offers.) Another way is by injecting a bit of personality and entertainment into your emails.
3. Offer bonuses
Here’s the thing that separates mega affiliates from the guys who struggle to make a buck. You see, there’s a good chance that your readers are on multiple email lists, all offering the same thing. So how do you distinguish yourself from the crowd? You do it by offering something more. Providing valuable and worthwhile bonuses may help to tip people over the edge (the trick here is to give them something they actually want.)
4. Mail often
Too many affiliates hate mailing their list. They send out an email every other day and hope to make sales. This guy recommends doing the exact opposite. You need to blast your list as often as possible. In fact, towards the end of the sale he was sending out six emails a day. This gives you a far greater chance of being seen, opened, clicked, and ultimately bought from. It also helps to scrub your list i.e. people who have no intention of buying anything will quickly unsubscribe.
Until next time…