The other day I spotted a brilliant piece of viral marketing…
In fact, this idea is so downright clever, I wish that I had thought of it.
You see, there’s a guy out there selling Joe Biden stickers.
To give you an idea of what they look like, these stickers feature Joe Biden pointing with his index finger, and the words “I did that” written beneath. The idea is that you place the sticker on a gas pump with Biden’s finger directed at the gas price (i.e. the idea being that Biden is responsible for high gas prices.) These stickers retail at $6.99, come in packs of 100, and going by Amazon reviews, are selling by the hundreds. I have no idea who’s behind this, but they’re obviously making money (actually according to the Boston Herald these stickers are part of a Republican guerrilla campaign to undermine the Democratic administration.)
What’s brilliant about this idea is that it takes advantage of deeply held emotions.
For example, let’s say you’re a foaming at the mouth Trump supporter.
(Or maybe you’re a diehard Republican or someone who really, really hates Joe Biden.)
There’s a reasonably good chance that you’d buy these stickers and gleefully cover as many gas pumps as possible. In fact, you’d probably put them wherever you could (The New York Post recently reported that they were spotted on a cop car in NYC.) Not only that, when you finish the stickers, you’ll more than likely go out and buy more.
The lesson here is that you have to find out what your audience loves…
…more importantly, you need to understand what they HATE.
For example, let’s say you’re selling diet products.
In this market diet gurus are a dime a dozen.
Dr. Atkins is probably the first person who comes to mind.
In this case, all you have to do is mention the person in your copy…
…write negative things about them…
…and point out why your product is the superior option.
(Just be careful of going overboard.)
Basically people LOVE it when you tear down their enemies.
This is why market research is so critical.
You need to learn what your market hates…
…and mention that you feel EXACTLY the same way.
Doing this helps you connect with your audience.
What’s more, it also creates an almost unbreakable bond.
See you later…