Being weird (and a little different) is extremely important when it comes to marketing.
The simple reason is that it helps you stand out from the crowd.
Something which is highly important in today’s ultra-competitive business environment.
So without any more delay, here’s a simple trick for building sales letters that get attention.
How does it work?
It’s quite simple:
Basically, instead of building a fancy sales page, you use a Google Doc.
All you do is take your sales letter text, dump it into a Doc, add a link to your shopping cart, and send the document off. Now, this might seem a bit pointless, but this method has a number of benefits.
1. There’s no coding required.
The biggest advantage is that you don’t need to hire a designer or funnel builder. Most people can’t code – myself included – but with this method that issue is no longer a problem. Not only that, you can do in minutes what would normally take hours.
2. Let’s you test quickly
Instead of spending days or weeks building your sales page, you can quickly throw up some copy and see if it works. This allows you to quickly test sales letter angles.
3. Slips in under the radar
People don’t expect to be sold to in a Google Doc. I mean, Google Docs is for documents and stuff like that, right? This means your audience’s guard is down. It also means you have a far greater chance of people actually opening, reading, and buying from your Doc.
4. You can add in media
Another big advantage is that you can add in gifs, memes, videos, and other media which increases sales.
5. Promote affiliate offers
With this technique you can also promote certain affiliate offers by email. I’m talking about things that would usually get flagged as spam.
6. Create your own sales pages
You can also create your own sales pages for affiliate offers which have bad copy.
7. Social proof
Google Docs tells you how many people have looked at the document. This provides you with excellent social proof.
8. “Double” sized emails
Emails with a Google Doc attached are double the size of regular emails (if you’ve ever received an email with a Google Doc, you’ll know what I’m talking about.) Using this method is like getting double the amount of advertising space for the same amount of money.
There’s also another amazing advantage.
This alone makes the method worth trying.
You see, this trick can massively increase deliverability. This is simply because Google owns both Gmail and Google Docs. Therefore it makes logical sense that they would send an email with a Google Doc to the primary tab. After all, Google wants people to use their products. And with email deliverability rates at an all-time low, this alone makes the method worth trying. Attaching a Google Doc also makes it seem as if your message is ultra-important. Therefore it has a greater chance of ending up in the primary tab.
The bottom line is that this method works amazingly well.
If you haven’t tried it yet, then maybe you should.