Ever been on a date with someone from Tinder?
Funnily enough, most Tinder users have yet to achieve this lofty goal.
But what happens if you do beat the odds and actually meet someone on this God forsaken app?
There’s a good chance the date will suck.
It’s going to be weird…
Uncomfortable..
…and probably won’t go ANYWHERE.
You’ll more than likely end up being ghosted or worse…
Let alone “close” the deal.
Now compare this with meeting someone through friends.
What about those dates?
Well, those dates usually go a lot, lot better.
But why is this?
A big reason is because the person is presold.
Friends have vouched for you and this (hopefully) means you’re a decent person.
Those dates ALWAYS turn out better.
Now, there’s a lot of parallels between dating apps and online job sites.
You see, in a way these sites are almost like Tinder for copywriters.
First of all, you’re usually fighting hundreds of other people for a small handful of clients.
This immediately puts you at a major disadvantage.
What it also means is that “consummating” the deal is very, very difficult.
Yes it can be done and I’ve done it before, but it’s a lot more trouble than it’s worth.
Bottom line:
Tinder for copywriters i.e. job sites are best avoided.
It’s a lot better to “meet through friends.”
How do you do this?
Well, seeking referrals from satisfied clients is the first step.
Better yet, start your own website and build a list.
This way people get to know, like and trust you.
More importantly, you’ll close more and higher quality clients…
…and do it with a lot less hassle.
Something to think about.
Alastair Walton