Getting started as a freelance copywriter is TOUGH
(No doubt about it.)
One of the biggest obstacles is having a proven track record of results.
It’s sort of a catch-22 situation.
You can’t get work if you don’t have results…
…and you don’t have results because you can’t get work.
So what’s the solution?
The solution is to quit worrying about this.
It isn’t nearly as important as you think, and you shouldn’t let this hold you back.
In fact, you don’t actually need results.
You see, copywriting clients generally fall into 3 categories:
1. Discerning Clients
About a third of potential clients are extremely picky. They vet copywriters rigorously, and if you lack experience, you’re highly unlikely to be hired. These people ask a million questions, conduct multiple interviews, and need a great deal of assurance. Unless you have a reputation (meaning the client is presold), you’re unlikely to get the job.
2. Easy Clients
Another third of clients are easy. These people want copy written and really don’t care who writes it. They’re looking for something quick and nasty, and preferably cheap. These are the people who you want to initially target. As long as your rates are low enough, you’re likely to get a shot with them.
3. A mixture of Both
The final third of clients are a mixture of both. These people aren’t going to make you jump through a million hoops. At the same time they’re a bit more discerning than the abovementioned clients. They’re not looking for some high powered copywriter, but they don’t want a complete amateur either. These are essentially your middle of the road clients who will consider working with you, even if you’re a total beginner.
That being said, getting hired by these people isn’t easy.
You still have to sell yourself and do a good job of it.
This means giving off the impression that you know what you’re doing…
…it also means having projects, samples, and testimonials available.
P.S. The real lesson here is that you should always be working on your chops. Improving your skills should be priority #1. As long as you can write half way decent copy…and present yourself correctly…there’s a good chance you’ll actually get work.