WHY BE A BEGGAR WHEN YOU CAN BE A KING?

So many marketers settle for being beggars.

But why do this when you can be a KING?

You see, one of the best pieces of advice I can give you is this:

Find ONE market and dominate it.

People don’t want to hear this.

They think I’m saying you need to focus on one tiny niche forever.

They don’t want to do this because they think…erroneously…that there’s less money to be made.

They want to sell to everyone all at once.

And this is why they end up becoming beggars…

…competing against dozens of other people and getting nowhere.

This is also why it’s so important that you focus on one niche at a time.

For example, say you’re an agency that offers digital advertising services. First of all, why not focus on one platform, for example, Facebook? Then, instead of offering your services to anyone and everyone, you could concentrate only on, say, people who own restaurants. You could get even more specific and focus on pizzeria advertising.

What you’d do in this case is start looking at what’s happening in that market right now.

Where do these people congregate online…what are they buying…and so on.  

You want to figure out how you’re going to dominate this market.

How do you become the go-to guy in your area for pizza parlor owners who want to advertise online? To start with, you’ll learn how to craft marketing that attracts these people. You’ll also want to start building a list…and make them get to know you…like you…and trust you. Most importantly, you’ll want to figure out what the competition is doing, but better.

To do this you need to dig deep and go beneath the surface.

Most people don’t want to do this because it’s “hard work.”

These people are more than happy to settle for being beggars.

On the other hand, if you’re willing to make a little more effort…well…

…that’s when you become a KING in that market.

It’s also how you end up dominating the market…

…and how you know when you’re ready to move onto the next one.

Alastair Walton