HERE’S WHY THE RINGS OF POWER WAS A MASSIVE FAILURE (NO IT’S NOTHING TO DO WITH DIVERSITY)

By all accounts Amazon’s Rings of Power was a massive failure.

(Whether or not this is actually true, who knows, but that’s what I’ve heard.)

Every critic and their grandmother has a reason why.

This includes everything from people being unhappy with the casting. To the abysmal script and story (probably the biggest reason why it failed IMHO.) To over-usage of CGI, and angry Tolkien fans unhappy with the lore. Another big reason is because it was overshadowed by the vastly superior House of the Dragon, which was released at roughly the same time.

But this brings me to a very important point…

You see, according to rumors the team behind this show had a very specific mandate.

From what I’ve heard, Jeff Bezos basically commanded them to create the next GOT.

He wanted a mega successful fantasy series that would gain a world-wide audience.

And this is probably the biggest reason why it failed.

You see, when it comes to marketing, business, copywriting, or content you NEVER want to copy someone else. Now there are occasional exceptions, but for the most part you should avoiding attempting to “clone” someone else’s success.

There are dozens of reasons for this.

For starters, the biggest is that you’ll always be compared to the other person…

…meaning it’s unlikely that you’ll ever be as successful as them.

Even worse, you’ll have to play second fiddle and will always come off second best.

Not only that, you’ll probably end up looking like an idiot.

(After all, if you’re so great, then why did you need to copy someone else?)

The point is that it’s critical that you strive for originality.

The Rings of Power was NEVER going to be as successful as Game of Thrones…

…and this is mainly because it was always a poor imitator.

Alastair Walton