WHY YOU NEED TO CREATE “TOP OF MIND AWARENESS”

There are dozens of great reasons why you should send daily emails.

One of the most important (IMHO) is because it creates, “Top of mind awareness.”

Here’s what I mean:

When I say the word JEANS you probably think LEVIS.

If I say the word COLA you probably think COCA-COLA.

This works because Levi’s and Coca-Cola are the most famous brands in their category.

This gives them, “Top of mind awareness.”

To achieve this you need to continually put your product in front of prospects.

They need to see it over and over again until it’s burnt into their heads.

This way, when they need that product you will be the first person that comes to mind.

In my experience, daily emails are one of the easiest ways to do this.

When you send daily emails it’s like touching base every morning.

It creates a powerful bond between you and the reader.

Think about it:

Who are you closer to the person you see every day or once a week?

Bottom line:

Sending daily emails puts you firmly in the minds of prospects.

It also makes it very hard for them to forget about you.

And when they are ready to buy you will be the first person they call.

What’s also great about this is that people start talking about you.

Even better they refer you to others.

(And as I’m sure you know, referrals are by far the easiest source of new business.)

More tomorrow.

Cheers,

Alastair Walton

WHAT THEY DON’T TELL YOU ABOUT PROCRASTINATION

Did you know there’s a mythical land where all achievement and attainment lies?

This land is called TOMORROW.

You see, what most people don’t realize is that you absolutely cannot afford to put things off.

Especially in today’s frantic, fast paced world.

In my experience it’s not a case of simply waiting until tomorrow.

The reality is that you actually might not get a chance to do it tomorrow.

If you wait until tomorrow the entire landscape may have changed.

Tomorrow you’re going to have to deal with new challenges, difficulties and problems.

And what you put off today will simply end up being put off again (and again and again).

This is why minor problems can end up dragging on for months and sometimes years.

Bottom line, never put ANYTHING off.

Do what you have to do and do it NOW.

Cheers,

Alastair Walton

THE ULTIMATE TWO STEP FORMULA FOR MAKING MONEY ONLINE

Is there an ultimate formula for making money online?

Turns out there is:

It’s actually really, really simple.

This formula has two parts which are TRAFFIC and CONVERSION.

Making money online is as simple as driving traffic to an offer that converts.

To most people this sounds far too simple.

They want to overcomplicate things and that’s why they never get anywhere.

And yes, maybe I wasn’t specific enough.

So let’s break it down a bit more.

When I say traffic, I mean paid traffic. Don’t waste your time with things like SEO. It takes far too long. You need on demand traffic which you can scale up instantly. If you rely on hit or miss traffic methods you’ll never get anywhere. Conversion comes next. When I say conversion I mean everything that goes into converting your traffic. First and foremost this refers to your copy. That being said, copy is only a small part of conversion. It’s not everything. There’s also the type of traffic you’re getting, the design of your website and what you’re actually selling.

Bottom line:

If you want to make money online these are the only two things you need to concentrate on.

Master paid traffic and learn how to convert as much of it as possible.

It doesn’t get any more complicated than that.

For more ideas check back tomorrow.

Cheers,

Alastair Walton

IS THIS THE GOLDEN AGE OF COPYWRITING?

“No one reads long copy anymore.”

“You don’t need a copywriter.”

“Copywriting is DEAD!”

Raise your hands if you’ve heard any of the above.

It’s not surprising.

More and more people are starting to think that copywriting is in terminal decline.

That copy really isn’t important.

But in my humble opinion, we are actually entering into the golden age of copywriting.

Here’s why:

In today’s society, people are more jaded, cynical and stressed out than ever before. We live in a high tech world and are surrounded by almost limitless distractions. Getting (and holding attention) is becoming more and more difficult. This means that bad copy is no longer an option.

Your writing needs to grab readers by the eye balls and hold on for dear life.

And it’s not enough for them to simply read the copy they HAVE to take action.

If you cannot do this prospects will simply tune out and go back to Facebook.

Which is why you have to become the best writer you’re capable of being.

Everything you put out needs to be A-Grade.

Do that you’ll always be one step ahead of the crowd.

More tomorrow.

Cheers,

Alastair Walton

HOW TO BUILD A HIGH QUALITY ULTRA-RESPONSIVE EMAIL LIST

Listen up:

You’ve probably heard that, “The money’s in the list.”

While this is true, list building is becoming progressively more difficult.

Finding high quality subscribers is tough.

But there is a way around this.

You see, one day I was looking through the names on my buyers list.

What I noticed was that there was one difference between them and people on my, “Free” list. My buyers would use their real names while people on the free list would enter pretty much anything. What’s more, people on my buyers list would actually read my emails.

But there’s a good reason for this.

When people sign up for something that’s free they usually couldn’t care less.  

In fact, most people use throwaway email addresses for that kind of stuff.

On the other hand, if you’ve paid for something there’s a lot more at stake.

You’re going to enter your primary email address.

Not only that, you’re more than likely going to READ those emails.

This made me realize that getting people to sign up for free stuff is a complete waste of time.

Problem is, not everyone is ready to purchase a $47 product the first time around.

So what you need to do is have a really cheap front end product.

Something that goes for under $10.

What you’re basically doing is making them pay to be on your list.

Meaning only the most qualified prospects sign up.

From there you can start sending them high ticket offers…

…and should immediately see a boost in conversion rates.

(Plus you’ll get a far better quality of customer.)

More tomorrow.

Cheers,

Alastair Walton

HOW TO MAKE $22,000 IN ONLY 3 WEEKS

Want to know how to make $22,000 in only 3 weeks?

Here’s how:

This isn’t some super-duper SEO hack or marketing loop hole.

It’s far more powerful.

What am I talking about?

Greed glands!

You see, here’s something I know for sure.

The headline of this message more than likely grabbed you by the eyeballs.

Like a moth to a flame you started reading.

Why?

Greed.

$22,000 is an incredible sum of money.

Making that amount of money in 3 weeks is even more incredible.

You had to know the secret and that’s why you’re still reading.

Bottom line:

Your first step is to get the prospects greed glands going.

Get them salivating and hungry.

Whip them up into a frenzy.

Promise the moon.

Be outrageous.

Then once you’ve got their attention you can gear things down a little.

Yes, this may seem simple but it works like magic.

And if you’re still reading then you have to agree it’s effective.

Cheers,

Alastair Walton

WHY ONE IS THE MOST DANGEROUS NUMBER IN BUSINESS

ONE is the most dangerous number in business.

You see, so many people rely on one thing to make their business work.

One client.

One platform

One source of traffic.

The reason why this is so dangerous is because you never know what’s going to happen.

What’s working today might go down in flames tomorrow.

(Taking your business with it).

This is especially true these days where even the slightest misstep can get your nuked.

A good example of this are YouTube stars.

There are countless examples of people who were house hold names but are now all but forgotten. Who got a million views per video and now struggle to break a thousand. They relied entirely on YouTube and the almighty algorithm and it wound up biting them in the ass. If they had developed an alternative revenue source (other than selling T-Shirts) then maybe they would have been okay, but no.

Even investing their YouTube bucks would have helped.

Or something as simple as building an email list.

Build an email list and you won’t have to rely on the algorithm promoting your channel.

Just send out an email blast whenever you have a new video.

The bottom line is that you should ALWAYS have at least one backup.

Not only that, you should continuously search for NEW backups.

Cheers,

Alastair Walton

P.S. One is the most dangerous number in business. Never rely on one thing. One client. One platform. One product. Something will go wrong. Diversify as much as you can. It could mean the difference between success and failure.

THE SECRET WEAPON FOR GETTING COPYWRITING CLIENTS

There’s a secret weapon for getting copywriting clients.

Very few copywriters know about this let alone use it.

You see, before hiring you clients will want to see copy that you’ve written.

Not only that, they’ll want to see that you’ve written copy which actually converts.

If you can’t do this getting hired can be an uphill battle.

For most copywriters this can be difficult.

Especially if you’re just starting out.

The simple solution is to start selling your own products.

To do this you’ll obviously have to write a sales letter and other copy.

If you can show this to prospective clients you’re WAY more likely to get hired.

(The trick is that your copy actually has to convert and make sales).

This really works:

I sold products long before I started freelance copywriting.

During this period I wrote multiple sales letters to sell these products.

When people wanted to hire me I simply showed them this work.

This was the reason why I got hired far more often than other copywriters.

Selling your own products demonstrates that you actually know what you’re doing.

That you can write copy that converts and understand how to market products.

99% of copywriters won’t do this.

It takes hard work and effort.

Plus you actually have to know how to write copy.

But if you’re willing to put in the work you’ll immediately set yourself apart from the crowd.

You’ll also be one step ahead of every other dork who calls themselves a copywriter.

Something to think about:

Cheers,

Alastair Walton

P.S. The secret weapon for getting copywriting clients is selling your own products. To do this you’ll have to write copy for these products. If this copy converts, and you can show it to prospective clients, you are vastly more likely to get hired.

IS JEFF BEZOS EVIL?

It goes without saying that a LOT of people don’t like Jeff Bezos.

Spend any time on the internet and you’ll inevitably come across people whining about him.

Then you have politicians and others who want to tax and, “Redistribute” his wealth.

(All in the name of supposed fairness and, “Justice.”)

He’s even been described as a, “Super Villain.”

But is any of this justified?

Hell no.

You see, here’s what these people don’t understand:

The guy is actually underpaid!

You see, Jeff Bezos directly or indirectly creates wealth for millions of people. On a basic level this includes the people who sell products through Amazon and the manufacturers of those products. Then you have the people who work for those people and the people who work for them. There is an entire industry surrounding Amazon which most people don’t realize exists. Speaking for myself I’ve written hundreds of descriptions for Amazon products and made plenty of money doing so.

The fact is that the haters are simply jealous.

Is Jeff Bezos evil?

Absolutely not.

End of lecture.

Cheers,

Alastair Walton

P.S. Here’s another example: people used to complain about how much Michael Jordon got paid. But what they didn’t realize is that relative to his existence he was actually one of the most underpaid players. Think about it: he created an entire industry which included shoe, ticket, food, and clothing sales plus television viewership, and much, much more – none of which he actually got paid for.

THE LAW AND ORDER TECHNIQUE FOR EARNING MORE WITH PRODUCT LAUNCHES

How do big time info product marketers make 7 or more figures per year?

They use something called the “Law and order” technique.

If you’ve watched this show you’ll remember that new cast members were constantly being introduced. But there’s a reason for that. You see, the problem with shows like Friends is that eventually the actors become very important (which is how the cast of Friends wound up getting millions per episode).

Law and Order is different.

None of the actors are irreplaceable.

Which is why this show has been on TV for decades.

Now, here’s the point:

It goes without saying that a $2997 info product will make more money than a $47 product.

The problem is that selling your product at that price point requires a, “figure head.”

You basically need an, “expert” behind the product.

A good example of this is Jeff Walkers Product Launch Formula.

But there’s a BIG problem with this system.

If you want to make 7 figures a year you’re going to have to do a LOT of launches.

This is difficult to do with one person.

The solution is to use the Law and Order technique.

You get in a bunch of, “Experts” and they do the launches.

This method is used in many niches.

The best example is the golf niche.

There are companies out there who sell millions of dollars-worth of golf courses every year.

(Stuff like how to improve your swing or whatever).

These companies will hire a pro, create a course and launch with his name attached to it.

A couple of weeks or months later they get in another guy and repeat the process.

Companies that sell financial newsletters do this as well.

In fact, a while back I worked for a guy in the Forex niche who employed four of these experts.

He would constantly rotate between these guys and do launches every 1-2 months.

Each of these experts was paid a flat fee and commission for their trouble.

Using them the owner of this company could do dozens of launches…

…and made well over 7 figures a year.

Not only that, if these guys ever gave him a hard time or asked for more money…

…he would replace them in a flash.

Cheers,

Alastair Walton