Here are 10 of the worst mistakes people make when writing sales letters:
1. Bad headline.
Your headline is the most important part of the sales letter. It should immediately attract attention and communicate the biggest benefit of your product or service.
2. Talking about themselves too much.
People don’t care about you or how long you’ve been in business. Talk about THEM and the benefits they will get out of your product.
3. Exaggerated claims.
Don’t make claims which seem outrageous. They feel untrue and you’ll lose credibility this way.
4. What’s in it for them?
Prospects have to know, “What’s in it for them” i.e. what benefits are they going to get from your product.
5. The offer is too confusing.
Your sales letter needs to make a really clear, easily understandable offer. When people are confused about what you’re selling they often do nothing.
6. Copy is too short.
Remember, the more you tell the more you sell. So include every benefit and mention everything you can about your products.
7. Use more subheads.
Using long paragraphs without subheads makes your copy harder to read. You need to have at least two or three subheads per page. Also make sure to keep your paragraphs and sentences short.
8. No testimonials.
Testimonials from happy customers should be included in every letter. These help to build your credibility.
9. No money back guarantee.
A money back guarantee will significantly increase sales and lower refunds. Not only that, the longer your refund the better. A 30 day refund is more effective than a 10 day.
10. No P.S.
The P.S. is often the second most read part of any sales letter. Never skip it!
Follow these tips and you sales will increase dramatically…
Cheers,
Alastair Walton