THE LITTLE KNOWN SALES TECHNIQUE THAT ALMOST NO ONE USES

It seems as if podcasts have exploded in popularity over the last few years

Everyone and their dog now has a podcast.

There are literally thousands of podcasters and tens of thousands of episodes

This is slightly amusing because 90% of these podcasts aren’t listened by anyone.

(BTW, in case you’re wondering what makes a podcast successful, it’s really all about the guests. If you can get someone famous or well-known onto your podcast you’re guaranteed to get more listeners. A good example of this are the episodes of Joe Rogan where he interviewed famous people like Jamie Fox, Robert Downey Junior, or Russell brand. These people are internationally famous which is why those episodes have way more listeners).

Anyway, I can’t think of anyone who doesn’t have a podcast now.

But there’s a good reason for this

Audio is an extremely powerful selling tool.

It all goes back to the free recorded message technique

This method has been used in direct marketing for decades.

There’s a good reason why.

Audio allows people to get a glimpse into your personality

It helps them discover who you are…

…and also allows them to get to know like and trust you – which is essential for closing the deal.

This is something anyone can utilize.

You don’t necessarily need a podcast.

Simply record a message, sales pitch or whatever.

You can even read out your articles and emails.

Just as long as you have some piece of audio.

Put this somewhere on your website or better yet your sales page.

Anywhere that people can listen to it.

(You resources page is also a good place).

Cheers

Alastair Walton

THE SECRET TO MAKING CONTENT GO VIRAL

I read a fascinating book the other day:

It’s called, “Hit Makers: How to Succeed in an age of Distraction” by a guy called Derek Thompson.

According to him, there’s no such thing as, “going viral.”

For example, researchers at Yahoo found that 90% of content didn’t spread at all.

The majority of what you see on the internet does not go far beyond its original source.

Instead, the reason why some things spread is because of what he calls, “broadcasting.”

This basically means that a piece of content was featured in a major media outlet.

Sharing has nothing to do with it.

A good example of this is if your content makes the front page of Reddit.

In this case it will probably be seen by millions of people.  

THIS is how you go viral.

And while this flies in the face of conventional wisdom it does make sense.

The second secret is that your content needs to have what Derek calls, “a familiar surprise.”

This means it needs to be familiar but have a twist or fresh perspective.

What can you learn from this?

First, create content which resonates with your audience.

Next, get this content published where millions of people can see it.

Bottom line:

Going viral has no meaning.

The reason why something becomes popular is often because people SAY it’s popular.

Cheers,

Alastair Walton

WHY YOU SHOULD WRITE DAILY BLOG POSTS (EVEN IF NO ONE READS THEM)

Let’s talk about copywriting and how to improve your skills.

Anyone who sells products or services online will know that marketing is paramount.

Your business will die unless you have a continuous flow of leads, clients and sales.

That’s why mastering the skill of writing copy that converts is absolutely critical.

The better you are at copywriting the more money you will make.

That’s a guaranteed fact.

If you’re struggling with this my advice is to start a blog.

Try to write at least one post a day.

(Even if no one reads them)

It doesn’t have to be long 200-300 words is more than enough.

You see, one of the easiest ways to get good at something is to do it every day. Writing daily blog posts gives you a chance to practice and internalize various copywriting techniques. Your blog is like a lab where you get to experiment and play around. You can practice everything: stories, headlines, transitions, your P.S.

The sky’s the limit.

Once you get into the habit of doing this you’ll find yourself rapidly improving.

Writing a daily blog also means you have to come up with new ideas every single day.

Doing this will train your creative ability.

“Writers block” will become a thing of the past.

You’ll dramatically increase the speed at which you write copy.

One more thing:

A copywriting blog is hands down the best marketing tool for copywriters

You wouldn’t believe how many people have hired me after reading my blog.

It really works like magic.

Start today.

Cheers,

Alastair Walton

P.S. Another benefit of writing daily blog posts is that you can repurpose them into other content. Your blog posts can be turned into emails, social media posts and even products eventually.

HOW TO MAKE AS MUCH AS $10,000 IN PASSIVE INCOME…IN JUST ONE MONTH

Want a proven strategy for making passive income?

I heard about this the other day and thought I’d share it with you.

So what is this strategy?

This might sound cheesy but it’s a resources page.

A resources page is an area on your site which has affiliate links to products and services you recommend. For example, fitness instructors might list various products like as yoga mats or supplements. Basically people will ask what tools you use, see you have a resources page and you’ll end up making affiliate commissions.

To help you get started here 5 tips for a good resources page.

1. Pick resources which are appropriate for your audience.

2. Break products down into various topics. Personal trainers could have sections on nutrition or supplements.  

3. Your page should always be evolving. Continually add new topics and resources.

4. List products whether you’re getting a commission or not.

5. Write headlines for each section and also do a short write up of every product and why you recommend it.

According to the guy I heard this from he makes $10,000 a month from this page.

A 100% of this is passive income.

While I was initially skeptical of this he revealed that the secret sauce is traffic.

Once you start driving traffic to the page that’s when things really take off.

Cheers,

Alastair Walton