BORING LEAD MAGNETS SUCK! HERE ARE 18 IDEAS THAT WORK BETTER THAN EBOOKS

When you say lead magnet most people think of the standard EBook or, “report.”

And while these work well…

…you can do better.

For example, here a 18 exciting ideas for lead magnets.

1. Checklists

Whether you want to lose weight or sell your house there are certain things you need to do. These steps can be turned into a downloadable checklist.

2. Cheat sheet

Do you have a list of tips or hints? Compile these into a virtual cheat sheet.

3. Case studies

How have other customers benefitted from your products or services? You can answer this question by providing case studies. Simply describe how customers solved their problems by working with your company (and don’t forget to include statistics which illustrate their success).

4. White paper

A white paper is basically the marketing equivalent of an academic paper. They are highly detailed and research orientated reports on an issue your prospects are facing. The purpose of this is to help them understand complex topics and present yourself as an expert on the subject.

5. Quiz’s

The reason why this method works so well is simple: no one can resist a good quiz. A quiz also helps to educate prospects and weed out unqualified leads.

6. Video

Let’s face it: most people don’t like to read. This means videos are often a better choice than EBooks. They are also useful if you want to demonstrate your product. What’s more, videos can be used to introduce yourself and build a connection with prospects.

7. Webinars

With webinars you can give live presentations to customers. This can take the form of tutorials or interviews with other experts.

8. Courses

If you have a large amount of information to share then why not break it down into a course? This can be delivered through automated email sequences over a period of days or weeks.

9. Discounts

Offer a promo code in exchange for their email. This type of lead magnet is almost guaranteed to work.

10. Free samples

Free samples are great when you’re selling something physical (and can often convert into sales down the line).

11. Contests

Prospects can enter the contest by signing up to your list. This method also work to get shares on social media platforms.

12. Free consultation

Offering free advice is a powerful technique for people who run service based businesses. The value of this is that the prospect learns something, but needs to become a customer to get the full picture.

13. Free events

Many products or services are best sold in person. A good example of this are houses, classes, or seminars. Events are also a good way to get to know your prospects before selling them.

14. Free trial

Giving prospects an opportunity to try your service may convert them into buyers. This works especially well when combined with a time sensitive offer.

15. Demos

If the prospect would benefit from seeing your product demonstrated then consider this.

16. Gated information

You may have information that customers need to see before buying. This can include things like price lists or schedules. Instead of giving them this information, make them sign up for it. A big benefit of this method is that it discourages unqualified prospects.

17. Samples

In some industries, prospects may want to see your previous work. You can make this available for download in exchange for their email address.

18. Printed material

Do you have a book, brochure, catalog, or other printed material? Offer these in exchange for the prospects email and address.

No matter what method you use just remember this:

Your lead magnet should be packed with real value and benefits for your prospects.

Giving away what is essentially garbage will not help to convert anyone.

Cheers,

Alastair Walton

THE LITTLE KNOWN SALES TECHNIQUE THAT
ALMOST NO ONE USES

It seems as if podcasts have exploded in popularity over the last few years

Everyone and their dog now has a podcast.

There are literally thousands of podcasters and tens of thousands of episodes

This is slightly amusing because 90% of these podcasts aren’t listened by anyone.

(BTW, in case you’re wondering what makes a podcast successful, it’s really all about the guests. If you can get someone famous or well-known onto your podcast you’re guaranteed to get more listeners. A good example of this are the episodes of Joe Rogan where he interviewed famous people like Jamie Fox, Robert Downey Junior, or Russell brand. These people are internationally famous which is why those episodes have way more listeners).

Anyway, I can’t think of anyone who doesn’t have a podcast now.

But there’s a good reason for this

Audio is an extremely powerful selling tool.

It all goes back to the free recorded message technique

This method has been used in direct marketing for decades.

There’s a good reason why.

Audio allows people to get a glimpse into your personality

It helps them discover who you are…

…and also allows them to get to know like and trust you – which is essential for closing the deal.

This is something anyone can utilize.

You don’t necessarily need a podcast.

Simply record a message, sales pitch or whatever.

You can even read out your articles and emails.

Just as long as you have some piece of audio.

Put this somewhere on your website or better yet your sales page.

Anywhere that people can listen to it.

(You resources page is also a good place).

Cheers

Alastair Walton

THE SECRET TO MAKING CONTENT GO VIRAL

I read a fascinating book the other day:

It’s called, “Hit Makers: How to Succeed in an age of Distraction” by a guy called Derek Thompson.

According to him, there’s no such thing as, “going viral.”

For example, researchers at Yahoo found that 90% of content didn’t spread at all.

The majority of what you see on the internet does not go far beyond its original source.

Instead, the reason why some things spread is because of what he calls, “broadcasting.”

This basically means that a piece of content was featured in a major media outlet.

Sharing has nothing to do with it.

A good example of this is if your content makes the front page of Reddit.

In this case it will probably be seen by millions of people.  

THIS is how you go viral.

And while this flies in the face of conventional wisdom it does make sense.

The second secret is that your content needs to have what Derek calls, “a familiar surprise.”

This means it needs to be familiar but have a twist or fresh perspective.

What can you learn from this?

First, create content which resonates with your audience.

Next, get this content published where millions of people can see it.

Bottom line:

Going viral has no meaning.

The reason why something becomes popular is often because people SAY it’s popular.

Cheers,

Alastair Walton

WHY YOU SHOULD WRITE DAILY BLOG POSTS (EVEN IF NO ONE READS THEM)

Let’s talk about copywriting and how to improve your skills.

Anyone who sells products or services online will know that marketing is paramount.

Your business will die unless you have a continuous flow of leads, clients and sales.

That’s why mastering the skill of writing copy that converts is absolutely critical.

The better you are at copywriting the more money you will make.

That’s a guaranteed fact.

If you’re struggling with this my advice is to start a blog.

Try to write at least one post a day.

(Even if no one reads them)

It doesn’t have to be long 200-300 words is more than enough.

You see, one of the easiest ways to get good at something is to do it every day. Writing daily blog posts gives you a chance to practice and internalize various copywriting techniques. Your blog is like a lab where you get to experiment and play around. You can practice everything: stories, headlines, transitions, your P.S.

The sky’s the limit.

Once you get into the habit of doing this you’ll find yourself rapidly improving.

Writing a daily blog also means you have to come up with new ideas every single day.

Doing this will train your creative ability.

“Writers block” will become a thing of the past.

You’ll dramatically increase the speed at which you write copy.

One more thing:

A copywriting blog is hands down the best marketing tool for copywriters

You wouldn’t believe how many people have hired me after reading my blog.

It really works like magic.

Start today.

Cheers,

Alastair Walton

P.S. Another benefit of writing daily blog posts is that you can repurpose them into other content. Your blog posts can be turned into emails, social media posts and even products eventually.

HOW TO MAKE AS MUCH AS $10,000 IN PASSIVE INCOME…IN JUST ONE MONTH

Want a proven strategy for making passive income?

I heard about this the other day and thought I’d share it with you.

So what is this strategy?

This might sound cheesy but it’s a resources page.

A resources page is an area on your site which has affiliate links to products and services you recommend. For example, fitness instructors might list various products like as yoga mats or supplements. Basically people will ask what tools you use, see you have a resources page and you’ll end up making affiliate commissions.

To help you get started here 5 tips for a good resources page.

1. Pick resources which are appropriate for your audience.

2. Break products down into various topics. Personal trainers could have sections on nutrition or supplements.  

3. Your page should always be evolving. Continually add new topics and resources.

4. List products whether you’re getting a commission or not.

5. Write headlines for each section and also do a short write up of every product and why you recommend it.

According to the guy I heard this from he makes $10,000 a month from this page.

A 100% of this is passive income.

While I was initially skeptical of this he revealed that the secret sauce is traffic.

Once you start driving traffic to the page that’s when things really take off.

Cheers,

Alastair Walton