When you say lead magnet most people think of the standard EBook or, “report.”
And while these work well…
…you can do better.
For example, here a 18 exciting ideas for lead magnets.
Whether you want to lose weight or sell your house there are certain things you need to do. These steps can be turned into a downloadable checklist.
2. Cheat sheet
Do you have a list of tips or hints? Compile these into a virtual cheat sheet.
3. Case studies
How have other customers benefitted from your products or services? You can answer this question by providing case studies. Simply describe how customers solved their problems by working with your company (and don’t forget to include statistics which illustrate their success).
4. White paper
A white paper is basically the marketing equivalent of an academic paper. They are highly detailed and research orientated reports on an issue your prospects are facing. The purpose of this is to help them understand complex topics and present yourself as an expert on the subject.
The reason why this method works so well is simple: no one can resist a good quiz. A quiz also helps to educate prospects and weed out unqualified leads.
Let’s face it: most people don’t like to read. This means videos are often a better choice than EBooks. They are also useful if you want to demonstrate your product. What’s more, videos can be used to introduce yourself and build a connection with prospects.
With webinars you can give live presentations to customers. This can take the form of tutorials or interviews with other experts.
If you have a large amount of information to share then why not break it down into a course? This can be delivered through automated email sequences over a period of days or weeks.
Offer a promo code in exchange for their email. This type of lead magnet is almost guaranteed to work.
10. Free samples
Free samples are great when you’re selling something physical (and can often convert into sales down the line).
Prospects can enter the contest by signing up to your list. This method also work to get shares on social media platforms.
12. Free consultation
Offering free advice is a powerful technique for people who run service based businesses. The value of this is that the prospect learns something, but needs to become a customer to get the full picture.
13. Free events
Many products or services are best sold in person. A good example of this are houses, classes, or seminars. Events are also a good way to get to know your prospects before selling them.
14. Free trial
Giving prospects an opportunity to try your service may convert them into buyers. This works especially well when combined with a time sensitive offer.
If the prospect would benefit from seeing your product demonstrated then consider this.
16. Gated information
You may have information that customers need to see before buying. This can include things like price lists or schedules. Instead of giving them this information, make them sign up for it. A big benefit of this method is that it discourages unqualified prospects.
In some industries, prospects may want to see your previous work. You can make this available for download in exchange for their email address.
18. Printed material
Do you have a book, brochure, catalog, or other printed material? Offer these in exchange for the prospects email and address.
No matter what method you use just remember this:
Your lead magnet should be packed with real value and benefits for your prospects.
Giving away what is essentially garbage will not help to convert anyone.