Do crowd funding websites really work?
More importantly, can they generate money for your project…
There’s no easy way to answer this.
Instead, today I want to talk about looking at crowd funding from a different perspective.
You see, here’s what you need to realise about crowd funding websites…
They shouldn’t be seen as a way of getting money.
It’s better to view these websites as a marketing tool.
When you post a project the aim is to get as many backers as possible, right?
But what you have to understand is that these are also a list of potential customers.
Your backers are essentially people who have raised their hands and said YES I want this.
The point is that you should experiment with using crowd funding as a marketing tool.
Take one of your products and post it on a crowd funding platform.
If doesn’t matter how much money you raise…
All you want to do is see what type of response your get.
After a certain period announce that your funding goals have been reached.
Then release the product and see if your backers actually buy it.
If you’ve done everything right a certain percentage of them should do this…
…which will ultimately result in a nice little sales bump.