A SNEAKY SEO TIP FOR PRODUCT OWNERS

When buying something online what’s the first thing that people do?

This is simple:

They look for reviews.

For every product under the sun there are dozens and dozens of reviews sites.

Some of these focus on hundreds of products.

Others are highly specific.

For example, let’s say you’re thinking about buying something called, “One Minute Abs.”

In this case you’ll Google One Minute Abs Review.

What happens then is that a bunch of sites pop up.

And the first on this list will probably be oneminuteabsreview.com

These sites are built to take advantage of these types of searches.

That’s why the URL is always an exact match keyword.

(Anyone who has done affiliate marketing probably knows about this technique).

As a product owner you can also take advantage of this.

How?

When getting ready to launch your product (and once you’ve settled on a final name) buy the URL of that name plus the word review. Setup a blog and write your review. Add more pages related to the product and a sign up page for your list. Finally, write an about page and start building backlinks to the site. The idea is that when you launch your product and people start looking for reviews…

…your site will be the first search result.

If you do this right you’ll get dozens of additional sales, maybe even hundreds.

Remember, most of the people who buy your product will first look for reviews…

…and this is a great way to take advantage of that.

Something to think about.

Cheers,

Alastair Walton

WHAT I LEARNT FROM WORKING FOR LEXUS

I used to work for a Lexus dealership:

It was a major dealership in down town LA.

This work mostly involved creating Tweets out of stuff their marketing guy sent me.

90% of these Tweets involved some kind of special deal or discount.

Stuff like 10% off your next oil change and so on.

It was either that or the announcement of some new car or event they were holding.

This is important for anyone who owns this kind of business.

You see, there’s no reason to subscribe to your Lexus dealerships Twitter account. In fact, I’m sure that very few people who drive a Lexus actually have a Twitter or even visit the site. But by Tweeting out deals you give people a reason to subscribe or at least occasionally check the account. If you owned a Lexus and wanted to save money on running it then you’d probably do this.

The point is that discounts and deals are a powerful marketing tool.

They’re a great way to drive engagement and get people to subscribe to your social media.

They’re also a great way to market to pre-existing customers…

…and are a tool you should use even when business is going well.

Cheers,

Alastair Walton

THE SECRET METHOD FOR MAKING MONEY FROM CROWD FUNDING SITES

Do crowd funding websites really work?

More importantly, can they generate money for your project…

There’s no easy way to answer this.

Instead, today I want to talk about looking at crowd funding from a different perspective.

You see, here’s what you need to realise about crowd funding websites…

They shouldn’t be seen as a way of getting money.

It’s better to view these websites as a marketing tool.

When you post a project the aim is to get as many backers as possible, right?

But what you have to understand is that these are also a list of potential customers.

Your backers are essentially people who have raised their hands and said YES I want this.

The point is that you should experiment with using crowd funding as a marketing tool.

Take one of your products and post it on a crowd funding platform.

If doesn’t matter how much money you raise…

All you want to do is see what type of response your get.

After a certain period announce that your funding goals have been reached.

Then release the product and see if your backers actually buy it.

If you’ve done everything right a certain percentage of them should do this…

…which will ultimately result in a nice little sales bump.

Cheers,

Alastair Walton

DO VSLs REALLY WORK?

Once upon a time VSL’s (i.e. video sales letters) were the hottest thing in marketing

It seemed as if everyone was converting their sales letters into videos…

Dozens of marketers were selling products they claimed could create the ultimate VSL.

This was the new revolution in internet marketing and couldn’t be beaten.

But here’s the real question:

Was this really true…

…are videos better than sales letters?

Unfortunately not.  

You see, VSLs didn’t actually convert any better than ordinary sales letters. Not only that, a lot of people were complete idiots when using them. They thought creating extremely loud, auto-playing videos that went on for an hour (or more) was the way to convert visitors. Not only that, many of these videos had NO interface whatsoever. You couldn’t pause, fast forward or rewind. What’s more, some people would only show the buy button halfway through the video – or worse near the very end. So while internet marketers claimed these videos converted like crazy the reality was they DIDN’T.

In fact, most VSLs were highly annoying and only retards would sit through them.

This brings me to my point.

The thing with VSLs is that it’s really about who you’re selling to.

They work great for trash products bought by idiots.

But these are also the people who will ask for a refund five minutes after purchase…

If you’re looking for a better class of customer then stick to a sales letter.

Personally, I’d rather sell to someone who’s going to make the effort to read what I say.

Bottom line:

There is nothing inherently special about videos.

They DO NOT have the ability to magically hold someone’s attention.

Sales letters are just as good.

And when done right they are infinitely more powerful.

Cheers,

Alastair Walton

HOW TO LOSE WEIGHT (QUICKLY)

There was a time when I was massively overweight.

Obviously I wanted to do something about this.

(After all, no one wants to be FAT).

But, like most people, I found it extremely difficult to lose weight.

Despite starting a serious exercise program I struggled to make progress.

Then I read one of those stupid, “5 tips to burn fat” articles that are plastered all over the web.

One of those tips was keeping a food journal.

In case you don’t know, this is basically a diary where you write down what you eat.

I did this for a month then looked back over the entries.

After reading these I was both stunned and appalled.

The amount of food I ate was incredible.

Not only that, almost everything I ate was junk food.

I basically lived on garbage like chips, pizza, hot dogs and fast food.

At this point I immediately changed my eating habits.

And from there on out started steadily losing weight.

What’s the point of telling you all this?

Simply that if you want to change something start tracking it.

Whether this is spending less money, losing weight or learning a new skill.

By tracking your habits you will immediately take control of them…

…and start to gradually improve things.

After all, to quote management guru Peter Drucker…

“What gets measured gets managed.”

Cheers,

Alastair Walton

HOW SOCIOPATHS MANIPULATE PEOPLE

Many years ago I knew this guy who was (I’m 100% convinced) a real life sociopath.

This person was unbelievably shady and manipulative.

I could tell you hundreds of stories about the sketchy things he got up to.

The funny thing about this guy is he always, always had a sob story.

These stories were endless.

And after dealing with other possible sociopaths I realized something.

Elicitation of empathy is basically the primary form of manipulation used by these people.

From the get go they will attempt to tug on your heart strings.

There’s always a story they use to make you feel sorry for them.

And once you give in that’s when they pounce.

Another good example of this is homeless people.

Now, I’m not hating on the homeless.

Many of them have genuine problems and cannot fend for themselves.

But what I’m trying to say is that you shouldn’t be naïve.

A lot of these people are absolute predators.

The guy who tells you about his pregnant wife who has to turn tricks so that they can survive…and…who incidentally also has brain cancer…well…there’s a good chance he’s lying.

The bottom line is that you should be careful around people with sob stories.

Always keep your guard up.

Yes they may genuinely need help.

But a lot of the time you’re dealing with a wolf in sheep’s clothing.

Cheers,

Alastair Walton

P.S. The elicitation of empathy is the primary technique used by sociopaths to manipulate people. If you’re dealing with someone who always has a sob story…well…there’s a good chance they may be bona fide sociopath.

OLD SCHOOL YOUTUBER FINALLY WAKES UP

Toby Turner is an old school YouTube megastar.

In case you don’t know this guy is one of the original kings of the platform.

These days his channel is all but dead.

(Being accused of sexual harassment may have something to do with this).

He recently made a video where he shares some serious wisdom.

BTW, in case you want to check it out the video is titled: so I got this email from YouTube…

In this video he claims to receive an email from YouTube apologizing for treating him poorly.

Now, the video is a prank.

He didn’t actually get this email but there is a lesson here…

You see, towards the end he mentions – with great bitterness – the fact that he used to have more than 7 million subscribers. He goes on to say that he now realizes this means he basically had a mailing list with millions of people…and that if he still had this list he could simply email them every time he has a new video…

…and wouldn’t be at the mercy of the algorithm.

This guy is absolutely right.

Your most valuable asset is your list and you should always be growing it.

This is especially important if your entire business is based on a platform like YouTube.

No matter what you do you should always be building a list.

You never know when things could go wrong.

Or you’ll fall out of favor with the algorithm.

Or even get banned.

But with a list you can survive anything and carry on going.

Start building one now.

Cheers,

Alastair Walton

THE ULTIMATE TWO STEP FORMULA FOR MAKING MONEY ONLINE

Is there an ultimate formula for making money online?

Turns out there is:

It’s actually really, really simple.

This formula has two parts which are TRAFFIC and CONVERSION.

Making money online is as simple as driving traffic to an offer that converts.

To most people this sounds far too simple.

They want to overcomplicate things and that’s why they never get anywhere.

And yes, maybe I wasn’t specific enough.

So let’s break it down a bit more.

When I say traffic, I mean paid traffic. Don’t waste your time with things like SEO. It takes far too long. You need on demand traffic which you can scale up instantly. If you rely on hit or miss traffic methods you’ll never get anywhere. Conversion comes next. When I say conversion I mean everything that goes into converting your traffic. First and foremost this refers to your copy. That being said, copy is only a small part of conversion. It’s not everything. There’s also the type of traffic you’re getting, the design of your website and what you’re actually selling.

Bottom line:

If you want to make money online these are the only two things you need to concentrate on.

Master paid traffic and learn how to convert as much of it as possible.

It doesn’t get any more complicated than that.

For more ideas check back tomorrow.

Cheers,

Alastair Walton

HOW TO BUILD A HIGH QUALITY ULTRA-RESPONSIVE EMAIL LIST

Listen up:

You’ve probably heard that, “The money’s in the list.”

While this is true, list building is becoming progressively more difficult.

Finding high quality subscribers is tough.

But there is a way around this.

You see, one day I was looking through the names on my buyers list.

What I noticed was that there was one difference between them and people on my, “Free” list. My buyers would use their real names while people on the free list would enter pretty much anything. What’s more, people on my buyers list would actually read my emails.

But there’s a good reason for this.

When people sign up for something that’s free they usually couldn’t care less.  

In fact, most people use throwaway email addresses for that kind of stuff.

On the other hand, if you’ve paid for something there’s a lot more at stake.

You’re going to enter your primary email address.

Not only that, you’re more than likely going to READ those emails.

This made me realize that getting people to sign up for free stuff is a complete waste of time.

Problem is, not everyone is ready to purchase a $47 product the first time around.

So what you need to do is have a really cheap front end product.

Something that goes for under $10.

What you’re basically doing is making them pay to be on your list.

Meaning only the most qualified prospects sign up.

From there you can start sending them high ticket offers…

…and should immediately see a boost in conversion rates.

(Plus you’ll get a far better quality of customer.)

More tomorrow.

Cheers,

Alastair Walton

WHY ONE IS THE MOST DANGEROUS NUMBER IN BUSINESS

ONE is the most dangerous number in business.

You see, so many people rely on one thing to make their business work.

One client.

One platform

One source of traffic.

The reason why this is so dangerous is because you never know what’s going to happen.

What’s working today might go down in flames tomorrow.

(Taking your business with it).

This is especially true these days where even the slightest misstep can get your nuked.

A good example of this are YouTube stars.

There are countless examples of people who were house hold names but are now all but forgotten. Who got a million views per video and now struggle to break a thousand. They relied entirely on YouTube and the almighty algorithm and it wound up biting them in the ass. If they had developed an alternative revenue source (other than selling T-Shirts) then maybe they would have been okay, but no.

Even investing their YouTube bucks would have helped.

Or something as simple as building an email list.

Build an email list and you won’t have to rely on the algorithm promoting your channel.

Just send out an email blast whenever you have a new video.

The bottom line is that you should ALWAYS have at least one backup.

Not only that, you should continuously search for NEW backups.

Cheers,

Alastair Walton

P.S. One is the most dangerous number in business. Never rely on one thing. One client. One platform. One product. Something will go wrong. Diversify as much as you can. It could mean the difference between success and failure.