HOW TO LOSE WEIGHT (QUICKLY)

There was a time when I was massively overweight.

Obviously I wanted to do something about this.

(After all, no one wants to be FAT).

But, like most people, I found it extremely difficult to lose weight.

Despite starting a serious exercise program I struggled to make progress.

Then I read one of those stupid, “5 tips to burn fat” articles that are plastered all over the web.

One of those tips was keeping a food journal.

In case you don’t know, this is basically a diary where you write down what you eat.

I did this for a month then looked back over the entries.

After reading these I was both stunned and appalled.

The amount of food I ate was incredible.

Not only that, almost everything I ate was junk food.

I basically lived on garbage like chips, pizza, hot dogs and fast food.

At this point I immediately changed my eating habits.

And from there on out started steadily losing weight.

What’s the point of telling you all this?

Simply that if you want to change something start tracking it.

Whether this is spending less money, losing weight or learning a new skill.

By tracking your habits you will immediately take control of them…

…and start to gradually improve things.

After all, to quote management guru Peter Drucker…

“What gets measured gets managed.”

Cheers,

Alastair Walton

HOW SOCIOPATHS MANIPULATE PEOPLE

Many years ago I knew this guy who was (I’m 100% convinced) a real life sociopath.

This person was unbelievably shady and manipulative.

I could tell you hundreds of stories about the sketchy things he got up to.

The funny thing about this guy is he always, always had a sob story.

These stories were endless.

And after dealing with other possible sociopaths I realized something.

Elicitation of empathy is basically the primary form of manipulation used by these people.

From the get go they will attempt to tug on your heart strings.

There’s always a story they use to make you feel sorry for them.

And once you give in that’s when they pounce.

Another good example of this is homeless people.

Now, I’m not hating on the homeless.

Many of them have genuine problems and cannot fend for themselves.

But what I’m trying to say is that you shouldn’t be naïve.

A lot of these people are absolute predators.

The guy who tells you about his pregnant wife who has to turn tricks so that they can survive…and…who incidentally also has brain cancer…well…there’s a good chance he’s lying.

The bottom line is that you should be careful around people with sob stories.

Always keep your guard up.

Yes they may genuinely need help.

But a lot of the time you’re dealing with a wolf in sheep’s clothing.

Cheers,

Alastair Walton

P.S. The elicitation of empathy is the primary technique used by sociopaths to manipulate people. If you’re dealing with someone who always has a sob story…well…there’s a good chance they may be bona fide sociopath.

OLD SCHOOL YOUTUBER FINALLY WAKES UP

Toby Turner is an old school YouTube megastar.

In case you don’t know this guy is one of the original kings of the platform.

These days his channel is all but dead.

(Being accused of sexual harassment may have something to do with this).

He recently made a video where he shares some serious wisdom.

BTW, in case you want to check it out the video is titled: so I got this email from YouTube…

In this video he claims to receive an email from YouTube apologizing for treating him poorly.

Now, the video is a prank.

He didn’t actually get this email but there is a lesson here…

You see, towards the end he mentions – with great bitterness – the fact that he used to have more than 7 million subscribers. He goes on to say that he now realizes this means he basically had a mailing list with millions of people…and that if he still had this list he could simply email them every time he has a new video…

…and wouldn’t be at the mercy of the algorithm.

This guy is absolutely right.

Your most valuable asset is your list and you should always be growing it.

This is especially important if your entire business is based on a platform like YouTube.

No matter what you do you should always be building a list.

You never know when things could go wrong.

Or you’ll fall out of favor with the algorithm.

Or even get banned.

But with a list you can survive anything and carry on going.

Start building one now.

Cheers,

Alastair Walton

THE ULTIMATE TWO STEP FORMULA FOR MAKING MONEY ONLINE

Is there an ultimate formula for making money online?

Turns out there is:

It’s actually really, really simple.

This formula has two parts which are TRAFFIC and CONVERSION.

Making money online is as simple as driving traffic to an offer that converts.

To most people this sounds far too simple.

They want to overcomplicate things and that’s why they never get anywhere.

And yes, maybe I wasn’t specific enough.

So let’s break it down a bit more.

When I say traffic, I mean paid traffic. Don’t waste your time with things like SEO. It takes far too long. You need on demand traffic which you can scale up instantly. If you rely on hit or miss traffic methods you’ll never get anywhere. Conversion comes next. When I say conversion I mean everything that goes into converting your traffic. First and foremost this refers to your copy. That being said, copy is only a small part of conversion. It’s not everything. There’s also the type of traffic you’re getting, the design of your website and what you’re actually selling.

Bottom line:

If you want to make money online these are the only two things you need to concentrate on.

Master paid traffic and learn how to convert as much of it as possible.

It doesn’t get any more complicated than that.

For more ideas check back tomorrow.

Cheers,

Alastair Walton

HOW TO BUILD A HIGH QUALITY ULTRA-RESPONSIVE EMAIL LIST

Listen up:

You’ve probably heard that, “The money’s in the list.”

While this is true, list building is becoming progressively more difficult.

Finding high quality subscribers is tough.

But there is a way around this.

You see, one day I was looking through the names on my buyers list.

What I noticed was that there was one difference between them and people on my, “Free” list. My buyers would use their real names while people on the free list would enter pretty much anything. What’s more, people on my buyers list would actually read my emails.

But there’s a good reason for this.

When people sign up for something that’s free they usually couldn’t care less.  

In fact, most people use throwaway email addresses for that kind of stuff.

On the other hand, if you’ve paid for something there’s a lot more at stake.

You’re going to enter your primary email address.

Not only that, you’re more than likely going to READ those emails.

This made me realize that getting people to sign up for free stuff is a complete waste of time.

Problem is, not everyone is ready to purchase a $47 product the first time around.

So what you need to do is have a really cheap front end product.

Something that goes for under $10.

What you’re basically doing is making them pay to be on your list.

Meaning only the most qualified prospects sign up.

From there you can start sending them high ticket offers…

…and should immediately see a boost in conversion rates.

(Plus you’ll get a far better quality of customer.)

More tomorrow.

Cheers,

Alastair Walton

WHY ONE IS THE MOST DANGEROUS NUMBER IN BUSINESS

ONE is the most dangerous number in business.

You see, so many people rely on one thing to make their business work.

One client.

One platform

One source of traffic.

The reason why this is so dangerous is because you never know what’s going to happen.

What’s working today might go down in flames tomorrow.

(Taking your business with it).

This is especially true these days where even the slightest misstep can get your nuked.

A good example of this are YouTube stars.

There are countless examples of people who were house hold names but are now all but forgotten. Who got a million views per video and now struggle to break a thousand. They relied entirely on YouTube and the almighty algorithm and it wound up biting them in the ass. If they had developed an alternative revenue source (other than selling T-Shirts) then maybe they would have been okay, but no.

Even investing their YouTube bucks would have helped.

Or something as simple as building an email list.

Build an email list and you won’t have to rely on the algorithm promoting your channel.

Just send out an email blast whenever you have a new video.

The bottom line is that you should ALWAYS have at least one backup.

Not only that, you should continuously search for NEW backups.

Cheers,

Alastair Walton

P.S. One is the most dangerous number in business. Never rely on one thing. One client. One platform. One product. Something will go wrong. Diversify as much as you can. It could mean the difference between success and failure.

THE SECRET WEAPON FOR GETTING COPYWRITING CLIENTS

There’s a secret weapon for getting copywriting clients.

Very few copywriters know about this let alone use it.

You see, before hiring you clients will want to see copy that you’ve written.

Not only that, they’ll want to see that you’ve written copy which actually converts.

If you can’t do this getting hired can be an uphill battle.

For most copywriters this can be difficult.

Especially if you’re just starting out.

The simple solution is to start selling your own products.

To do this you’ll obviously have to write a sales letter and other copy.

If you can show this to prospective clients you’re WAY more likely to get hired.

(The trick is that your copy actually has to convert and make sales).

This really works:

I sold products long before I started freelance copywriting.

During this period I wrote multiple sales letters to sell these products.

When people wanted to hire me I simply showed them this work.

This was the reason why I got hired far more often than other copywriters.

Selling your own products demonstrates that you actually know what you’re doing.

That you can write copy that converts and understand how to market products.

99% of copywriters won’t do this.

It takes hard work and effort.

Plus you actually have to know how to write copy.

But if you’re willing to put in the work you’ll immediately set yourself apart from the crowd.

You’ll also be one step ahead of every other dork who calls themselves a copywriter.

Something to think about:

Cheers,

Alastair Walton

P.S. The secret weapon for getting copywriting clients is selling your own products. To do this you’ll have to write copy for these products. If this copy converts, and you can show it to prospective clients, you are vastly more likely to get hired.

IS JEFF BEZOS EVIL?

It goes without saying that a LOT of people don’t like Jeff Bezos.

Spend any time on the internet and you’ll inevitably come across people whining about him.

Then you have politicians and others who want to tax and, “Redistribute” his wealth.

(All in the name of supposed fairness and, “Justice.”)

He’s even been described as a, “Super Villain.”

But is any of this justified?

Hell no.

You see, here’s what these people don’t understand:

The guy is actually underpaid!

You see, Jeff Bezos directly or indirectly creates wealth for millions of people. On a basic level this includes the people who sell products through Amazon and the manufacturers of those products. Then you have the people who work for those people and the people who work for them. There is an entire industry surrounding Amazon which most people don’t realize exists. Speaking for myself I’ve written hundreds of descriptions for Amazon products and made plenty of money doing so.

The fact is that the haters are simply jealous.

Is Jeff Bezos evil?

Absolutely not.

End of lecture.

Cheers,

Alastair Walton

P.S. Here’s another example: people used to complain about how much Michael Jordon got paid. But what they didn’t realize is that relative to his existence he was actually one of the most underpaid players. Think about it: he created an entire industry which included shoe, ticket, food, and clothing sales plus television viewership, and much, much more – none of which he actually got paid for.

THE LAW AND ORDER TECHNIQUE FOR EARNING MORE WITH PRODUCT LAUNCHES

How do big time info product marketers make 7 or more figures per year?

They use something called the “Law and order” technique.

If you’ve watched this show you’ll remember that new cast members were constantly being introduced. But there’s a reason for that. You see, the problem with shows like Friends is that eventually the actors become very important (which is how the cast of Friends wound up getting millions per episode).

Law and Order is different.

None of the actors are irreplaceable.

Which is why this show has been on TV for decades.

Now, here’s the point:

It goes without saying that a $2997 info product will make more money than a $47 product.

The problem is that selling your product at that price point requires a, “figure head.”

You basically need an, “expert” behind the product.

A good example of this is Jeff Walkers Product Launch Formula.

But there’s a BIG problem with this system.

If you want to make 7 figures a year you’re going to have to do a LOT of launches.

This is difficult to do with one person.

The solution is to use the Law and Order technique.

You get in a bunch of, “Experts” and they do the launches.

This method is used in many niches.

The best example is the golf niche.

There are companies out there who sell millions of dollars-worth of golf courses every year.

(Stuff like how to improve your swing or whatever).

These companies will hire a pro, create a course and launch with his name attached to it.

A couple of weeks or months later they get in another guy and repeat the process.

Companies that sell financial newsletters do this as well.

In fact, a while back I worked for a guy in the Forex niche who employed four of these experts.

He would constantly rotate between these guys and do launches every 1-2 months.

Each of these experts was paid a flat fee and commission for their trouble.

Using them the owner of this company could do dozens of launches…

…and made well over 7 figures a year.

Not only that, if these guys ever gave him a hard time or asked for more money…

…he would replace them in a flash.

Cheers,

Alastair Walton

WHY YOU SHOULD NEVER HIRE A COPYWRITER

This might sound like I’m shooting myself in the foot.

(After all, the point of writing this is so that you’ll hire me).

But the truth is that a lot of people are far better off writing copy themselves.

You see, the fact is that no one knows more about your product than you do.

Not only that, you probably know an awful lot about the market you’re selling to.

What this means is that often the best person to write the copy is YOU.

This being said, there are times when you SHOULD hire a copywriter.

One of these times is if you know absolutely nothing about writing copy.

Another is when you really don’t have time to write copy.

A third is if you want to split test your copy.

If you ever reach the point where you’re in the money zone and have maxed out conversions. Where you simply cannot find a way to improve the copy…well…that’s the point where you might want to bring in a fresh set of eyes. In that case, consider hiring someone who can approach the project from a new angle. Someone who can say something different about your product which you haven’t thought of before.

Get the person to write a sales letter and then split test it against yours.

They might end up doing better than you.

Who knows?

More tomorrow:

Cheers,

Alastair Walton