HOW TO START YOUR PERSONAL BRAND QUICKLY

Want to start your personal brand quickly?

We all know branding is THE most powerful marketing technique.

The world’s most valuable brands make BILLIONS.

But most people think branding is difficult.

They think it’s some mysterious thing and have no idea how to get started. But branding is actually very simple. The secret is that it’s all about getting your name in front of people. Every time you do this your brand gets a little bit stronger.

Corporations do this with advertising.

The spend billions on ad campaigns to build brands.

If you’re reading this it’s highly unlikely you have access to this type of money.

That being said, there are ways ordinary people can start building their brand.

The best way to do it is by selling products. When you sell a great product that really helps people they remember you. Do a good job and they will spread the word and literally become brand evangelists. If you’re not at this point yet the next best thing is emails and blogging.

For copywriters this is solid gold advice.

You should be blogging and sending emails as often as possible.

When you do this it also creates top of mind awareness.

Your name gets burned into people’s heads…

…and when they need a copywriter the first person they will think of is YOU.

While these tips might sound overly simplistic they really aren’t.

Remember, the best advice is often the most simple advice.

Cheers,

Alastair Walton

HOW SMART POSITIONING GOT THIS BUSINESS MORE THAN A BILLION IN VENTURE CAPITAL FUNDING

You’ve probably heard about the saga of We Work.

To cut a long story short this is a company which leases shared office space.

During their meteoric rise they managed to raise BILLIONS in funding.

Everything was going well and they were poised to launch on the NYSE.

Unfortunately this did not happen.

After releasing their public prospectus the company was heavily criticized.

Since then they have lost eye watering amounts of cash including $2 billion in 2018 alone.

They have also faced endless legal challenges and controversies.

But We Work is a strange company. What they do is extremely basic. They are essentially a middle man between people who want to let shared work spaces and landlords. There’s nothing special about them at all. But despite this they were able to receive enormous amounts of money and publicity.

The reason why this happened is simple:

We Work managed to get people to perceive them as a high tech startup company.

Investors saw them as the next Google, Facebook or Twitter.

This was mostly due to charismatic founder Andrew Neumann.

People say this guy has a mind boggling ability to blow smoke up your ass.

He was able to convince people that We Work was worth billions.

What’s the point of all this?

The point is that positioning is ultra-important in business and marketing.

You must think deeply about how you are positioned in the market.

And also how people perceive your business.

Bottom line:

POSITIONING is the difference between scraping by or making millions.

Figure it out before you do anything else.

Cheers,

Alastair Walton